June 11, 2018 — Design with Purpose is the mantra that all web designers should adopt. If your design does not support a properly defined and researched purpose, it’s wasting the user’s time, your client’s time, and your time.

We’ll talk about how to think about your designs more effectively as a communication tool, and how to make clients more receptive to your work.

December 6, 2017 — “I’m a total fraud, and it’s just a matter of time before everyone finds out.” That little voice in our heads saying that is just Impostor Syndrome- An all too common problem in the WordPress community. Impostor Syndrome prevents us from recognizing our own achievements. In this session, you’ll learn how to recognize it, why it keeps you from realizing your potential, and how to keep it from holding you back.

August 18, 2015 — Explore exciting topics like: why it feels like you keep building the same project over and over again, balancing work, life, and business, how to motivate designers without buying them another shiny new Apple product, and so much more in this oftimes-sarcastic and always-painfully-true talk about all of the ways I almost went insane while trying to run my business. Why learn from your own mistakes when you can learn from (and hopefully avoid!) mine?

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July 17, 2015 — Successful WordPress entrepreneurs share the lessons learned while building a company from scratch and tell the tales of all the challenges and trials experienced along the way.

December 23, 2014 — This session was for users who were looking to expand their knowledge of WordPress hooks for theme and plugin development. Ian Wilson walked users through what hooks are, first and foremost, the WordPress core page load (ie when certain hooks fire), the anatomy of the various hook functions, and finally some examples of common ways they are used.

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December 3, 2014 — Ian describes many of the important lessons he has learned after years of running a WordPress design and development agency. Lessons involve hiring contractors, hiring employees, choosing clients, scoping projects and saying no.

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October 9, 2014 — This session takes users who are looking to expand their knowledge of WordPress hooks for theme and plugin development. I’ll walk them through what hooks are, first and foremost, the WordPress core page load (ie when certain hooks fire), the anatomy of the various hook functions, and finally some examples of common ways they are used.

July 2, 2014 — If you’re just getting your feet wet in WordPress development, and don’t have a lot of experience working with callbacks/hooks, you might be wondering what the hell you’re supposed to do with all of these Actions and Filters. This talk gets you to a point where you grasp what they are, how they work, and some common places you might use them in theme and plugin development.

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