September 3, 2025 — In May 2025, the Jim Joseph Foundation found itself in a quandary. Their outdated, low-performing website needed updates and a redesign to better engage their audience. Using theme switching technology, we found a way to transform their website quickly, align with WordPress’s block-based architecture, enhance the user experience, and support streamlined, flexible content creation, all within the constraints of a limited budget. This agile, iterative approach enabled us to add a WordPress Block Theme, allowing their team to convert the website over time gradually. The result is a website that not only meets their technical needs but also reflects their mission to inspire Jewish youth and young adults in the United States to lead connected, meaningful, purpose-filled lives, contributing to their communities locally and globally. Join us as we share how we utilized conditional logic to serve up multiple themes on one website, enabling the Jim Joseph Foundation team to build and replace legacy templates with new block-based templates iteratively, using their existing website templates and layouts. This approach ensured a seamless transition, giving the Foundation team the confidence that their website was evolving without disrupting their operations.

September 16, 2019 — We all know a content calendar keeps you on track as a blogger, but how do you know what REALLY matters to your audience? Jen Miller explains how support queues, readers’ questions, and on-page tracking allow bloggers to remain agile, pivoting as needed, to enhance the reader’s experience and increase website traffic. You’ll be given a 7 step formula that allows you to easily create cornerstone content and resonate with your audience. Step into 2018 prepared. Increase visibility in the new year by incorporating an agile calendaring method.

June 26, 2019 — April 6, 2019, 3:30 pm Placerita Canyon Room, University Center, College of the Canyons — Jen Miller presents Humanizing Storytelling focusing on how marketers, influencers, copywriting professionals, and everyday WordPress users can better engage customers by incorporating authenticity, drama, emotion, and transparency in content generation.

Increased audience conversation, interactive posting, and real-world examples create audience conversion, website traffic, and community on and offline.

Using client examples, personal stories, and case studies experienced through — decades of community journalism, localized website copywriting and blogging will be shared.
A deeper understanding of how to augment existing storytelling efforts through strategic community involvement over multiple websites and social network platforms will be discussed, as well as email and text messaging campaign advantages.

January 9, 2019 — Discover how one Mom’s tips, tricks & curriculum led to her daughters and their friends engaging in tech beyond Pokémon and Minecraft. Learn how they earned the ability to land job opportunities at agencies while attending university, due to their skills in writing and WordPress development. If you’re new to WordPress and wondering how to get started or trying to build a team at your company, you won’t want to miss this session! Gain resources to learn/teach WordPress. Learn how to convert teens into agency assets. Discover the value of mentorship and building a legacy business.

December 14, 2018 — If you’re building WordPress websites, blogging, or marketing as a sideline hustle, you may not realize how easily you could next level your work to create a sustainable business model. Perhaps you’ve been thinking about turning your freelance projects into a full-time career. If so, you need to recognize that starting a business is not only a matter of devoting more hours to your craft. In this talk, you’ll learn an eleven step process that will help you find the right clients, create a client-focused website plan, set realistic expectations, and develop a system that will help your WordPress business succeed.

Get ready to be inspired as you learn how you can team with others in the WordPress community, as well as your clients, to create lasting relationships and recurring revenue. You’ll learn how to break free from your comfort zone, modify current habits, develop a business model that works for you, and set up an organized workflow so you can roll up your sleeves and implement your strategies.

Presentation Slides »

May 31, 2018 — This talk will share tips and techniques for capturing your client’s voice and vision in your writing, giving insight into how attendees can great content in website pages and blog posts.

June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

May 31, 2017 — It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients. As businesses use advertising and organic search in audience targeting, more closely-matched real audiences and, more importantly, real revenue increases. Customers who are local tend to refer more often and become repeat buyers. While locality is not all that matters when curating content, it places a large role in whether the content will be seen by a large regional audience. In this talk I will share how website creators can change client results by recognizing the impact consistency, social promotion, relevancy, area-sensitive keywords and quality writing play in converting generalized text into content that matters. Further, I will explain how local blog posts and page content rise to fit that need and can extend as podcasts, videos and more to appeal to alternate search tools, such as YouTube, iTunes and Yelp.

August 17, 2016 — Introduces design, development and blogging app resources that allow WordPress users the freedom to manage a business, team, multiple websites and other assets while on the go.

Presentation Slides »