October 11, 2019 — Whether people are browsing your website, reading your content, or using your product, you have one vital and universal requirement to fulfil as a creator: Anything you present to your audience should be clear and understandable. Surprisingly and often, this proves to be a tough challenge. Users are overwhelmed by design, shy away from difficult copy, and become frustrated with features that aren’t intuitive. Marieke and Jesse explore learning and information processing theory and practices, so you can bridge the gap between you and your users. You’ll get lots of practical tips you can apply immediately.

June 20, 2019 — Are you ever frustrated because you just can’t seem to get a page ranked in Google? Or because you’re ranking for a search phrase without getting any meaningful traffic?

Keyword research is the first step to a good SEO strategy. But it’s not easy: to rank, you need to know what words people type in to find you. Come up with keywords you can rank for. Take your competition into account. But how? Unfortunately, no tool can do it for you. You need to do research yourself. In this talk, I’ll guide you through the essential steps of keyword research, so you can get your most important pages ranked.

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