June 29, 2021 — Marketers and business owners continually report that their greatest content struggle is measuring success.
That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.
The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.
When done right, content provides significant business value, you just have to know how to measure it.