Jessica Thiefels: 5 non-sales metrics to measure the performance of your blog

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Published

June 29, 2021

Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.

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Event

WordCamp Europe 2021 27

Speakers

Jessica Thiefels 1

Tags

blog 67
blog management 13
Performance 106

Language

English 9252

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