Jessica Thiefels: 5 non-sales metrics to measure the performance of your blog

Continue the discussion

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


June 29, 2021

Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.

Rate this:


WordCamp Europe 2021 29


Jessica Thiefels 1


blog 69
blog management 13
Performance 106


English 9697

MP4: Low, Med, High, Original
Subtitle this video →
%d bloggers like this: