June 7, 2025 — Taco will bring a team of experts to join him, creating a multi-disciplinary team experienced in various aspects of building a website. In a panel-like setup, the team will invite the audience to share their websites with them. They’ll review a few sites live on stage. From experience, Taco knows that every website has things we can learn from, either because they’re doing things really well, or because there are things to improve. By using real-world examples, we provide direct value to those who are brave enough to give us their site, and to those who secretly wished they had the guts to put their site in our crossfire.

They will make sure that there’s a fine balance between compliments and improvements, and that several websites will be reviewed.

December 23, 2024 — Almost everybody relies to some degree on some form of content marketing. We do market and keyword research, and we try to spot opportunities. We build landing pages and write articles to try and boost our rankings, optimize our ads, get traffic, and convert visitors. So what happens when that stops working?

It’s time to ask hard questions about the value of our content. What purpose does it serve, when the internet is drowning in generic, AI-generated articles, when search is ‘ambient’ and keyword-less, and when Google has no incentive to crawl, index or rank our websites? How will brands compete for attention in solved query spaces, when search engines neither want nor need our content… when they can just synthesize content from what they already know?

Zero-click searches were just the beginning. If we want to continue to be able to access and influence an audience, we need to stop thinking of ‘content’ as something we just put on pages and ads to attract or convert visits. We need to start thinking more about how we use content to solve user problems. And that’s not going to be comfortable, quantifiable, or anything like the kind of content marketing you’ve encountered before.

November 27, 2020 — Structured data helps search engines to more deeply understand our content, enabling them to deliver rich results, and to build the ‘personal assistant’ of the future. Early adopters are gaining huge advantages with rich search engine results, and increased relevancy. But there’s much more going on behind the scenes.

A revolution is underway, where we need to start to think of our websites not only as vehicles for our marketing messaging, but as the central source of truth for everything about our products and services, our brands, and all of our public data.

September 19, 2019 — A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption.

To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.

Presentation Slides »

January 9, 2019 — Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. Web performance is no longer an art, but a science. You have 600 milliseconds; how will you spend them?

Come and explore the theory, and take home practical tips, tricks and tools.

Presentation Slides »