Speakers: Jono Alderson

  • Jono Alderson: A deep dive into schema.org and structured data for SEO

    Speaker: Jono Alderson

    November 27, 2020 — Structured data helps search engines to more deeply understand our content, enabling them to deliver rich results, and to build the ‘personal assistant’ of the future. Early adopters are gaining huge advantages with rich search engine results, and increased relevancy. But there’s much more going on behind the scenes.

    A revolution is underway, where we need to start to think of our websites not only as vehicles for our marketing messaging, but as the central source of truth for everything about our products and services, our brands, and all of our public data.

  • Jono Alderson: Schema, Google & The Future of the Web

    WordCamp Zurich 2019Speaker: Jono Alderson

    September 19, 2019 — A world of structured data promises us an incredible future. But most websites struggle to even implement basic schema.org markup. Fewer still represent and connect their pages and content in sophisticated, structured graphs. We can’t reach that incredible future without increasing and improving adoption.

    To move forward, we need to make constructing rich structured data as easy as writing a recipe. This isn’t a pipe dream: at Yoast, we think we’ve solved schema for everybody, everywhere. We’d love to share our story.

    Presentation Slides »

  • Jono Alderson: 0.6 Seconds is the New Slow

    WordCamp Nijmegen 2018Speaker: Jono Alderson

    January 9, 2019 — Slow sites frustrate consumers. Frustration costs money. To delight consumers, beat competitors, and to please Google, your site will need to load in under a second. Web performance is no longer an art, but a science. You have 600 milliseconds; how will you spend them?

    Come and explore the theory, and take home practical tips, tricks and tools.

    Presentation Slides »