Speakers: Jamie Schmid

  • Jamie Schmid: Making Security Make Sense to Users and Clients

    Jamie Schmid: Making Security Make Sense to Users and Clients

    WordCamp Raleigh 2018Speaker: Jamie Schmid

    June 10, 2018 — As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?

    The security of your clients’ websites is often not a priority or is left till the end of a project as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.

    In this session, Jamie will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, she’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

  • Jamie Schmid: Making Security Make Sense to Users & Clients

    Jamie Schmid: Making Security Make Sense to Users & Clients

    WordCamp San Diego 2018Speaker: Jamie Schmid

    April 27, 2018 — As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope? The security of your clients’ websites is often not a priority or is left till the end of a project (or sale?) as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest. In this session, Jamie will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, she’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

  • Jamie Schmid: Content Doesn't Grow On Trees – An Introduction To Content Strategy

    Jamie Schmid: Content Doesn’t Grow On Trees – An Introduction To Content Strategy

    WordCamp Seattle 2017Speaker: Jamie Schmid

    January 9, 2018 — Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it always left for last? In this talk I will teach you the core practices of the field known as Content Strategy: planning, development, and management of content. Truly thinking “Content First” from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget.

    This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It’s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content — organized and delivered on-time.

  • Jamie Schmid: Content Doesn’t Grow on Trees – An Introduction to Content Strategy

    Jamie Schmid: Content Doesn’t Grow on Trees – An Introduction to Content Strategy

    WordCamp Montreal 2016Speaker: Jamie Schmid

    December 19, 2016 — Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet… how is it always left for last? In this talk I will teach you the core practices of the field known as Content Strategy: planning, development, and management of content. Learn how to integrate Content Strategy into your web process will transform your workflow to give everyone a grasp on creating, managing and structuring content– organized and delivered on-time.

    Presentation Slides »

  • Jamie Schmid: Content Doesn’t Grow on Trees – An Introduction to Content Strategy

    Jamie Schmid: Content Doesn’t Grow on Trees – An Introduction to Content Strategy

    WordCamp Toronto 2015Speaker: Jamie Schmid

    January 11, 2016 — “Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it content always gets left for last? In this talk I will teach you the core practices of the field known as Content Strategy.Truly thinking “Content First” from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget. Get started on this process early so you have enough time to write engaging, thoughtful content and get it published on time.

    This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It’s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content, organized and delivered on-time.”

    Learning Outcomes:

    – Understand and communicate the value of content as a true business asset.
    – Organize your site build process around real content, not lorem ipsum.
    – Better identify the organization’s content requirements to build a stronger CMS architecture.
    – Build a content calendar to ensure your company/client is able to stay on top of content needs throughout the site build process and beyond.
    – Set yourself apart from the competition by offering Content Strategy services to your clients.

    Presentation Slides »

  • Jamie Schmid: Content Architecture in WordPress AKA “You Can DO That?!”

    Jamie Schmid: Content Architecture in WordPress AKA “You Can DO That?!”

    WordCamp NYC 2015Speaker: Jamie Schmid

    December 21, 2015 — This session is an introduction to putting the practice of Content Architecture to work on your WordPress site to build the most flexible and manageable site possible. You have your content (MAYBE), your site graphics are designed, you know what functionality you need, and now all you have to do is… shove it all into WordPress? Somehow? This session will show you how to figure out what are your WordPress-specific content types, what they need to do, and how to build them. Understanding how to structure your content in WordPress is an invaluable skill to have no matter what level you are at. You will leave understanding your own content structuring needs, and how to translate those to WordPress content types. Be prepared to leave full of ideas for your next project!

    Presentation Slides »

  • Jamie Schmid: Structuring Content In WordPress

    Jamie Schmid: Structuring Content In WordPress

    WordCamp Minneapolis 2014Speaker: Jamie Schmid

    May 18, 2014 — This session talks about the planning process involved in discovering how your website’s content should be structured – be it a small site of 10 pages or a large site of 10,000 pages – and then looks at the WordPress content types available to build our model into a functional, scalable, and author-friendly system. There will be no coding in this session, and it is appropriate to both beginners looking to understand content types, and seasoned developers looking to plan a thorough build process.

    Presentation Slides »