July 6, 2020 — After freelancing full-time for over five years, it was time for a change. I realized that there was only so much that I could do on my own, without building a team to support my content writing business.
Though I’m still in the process of transitioning my business from a freelance to agency model, I’ll be sharing the lessons I’ve learned so far:
• How to create process documentation to clarify expectations and how to’s • How to pick and use a project management system to work with your team • How to reposition and relaunch your brand to address the change
November 13, 2019 — You might love your website — but does your target market? More importantly, are the people you seek to serve actually converting in terms of your website’s goals?
It’s easy to get caught up in bias when it comes to a project that you’re closely involved with. One way to get around this involves inviting unbiased third parties to try using your website, while narrating their experience. You may be surprised to see the major differences that come to light in terms of what you expected to happen versus how people actually navigate your website.
This process, known as user testing, can quickly become expensive, but it doesn’t have to be. With experience designing websites for 15+ years, UX enthusiast Maddy Osman will provide an actionable process (complete with tool suggestions) for performing user tests on a budget.
November 19, 2017 — WordPress is the medium that makes it all happen, since it’s the perfect blogging platform. I’ll touch on helpful plugins that fulfill the promise of the title.