September 5, 2025 — This 2-hour masterclass is for anyone building or growing a WordPress product – current founders, aspiring product creators, and developers transitioning from services to products. Led by Katie Keith (Barn2 Plugins) and Matt Cromwell (GiveWP / StellarWP), we will present practical lessons from our own product businesses and from 40+ interviews with top product company founders on the WP Product Talk podcast.

July 15, 2024 — Matt and Katie have done over 50+ interviews with WordPress product owners over the last 18 months.

They have learned a lot through the experiences which all of these business leaders have shared with them.

This talk will distil all of those insights and best practices, successes and failures into some practical and actionable advice for anyone who’s already a WP product owner, or looking to start a product for the first time.

Presentation Slides »

October 13, 2023 — Increasing conversion rates is a game of micro-improvements, data monitoring, experimenting, and more micro-improvements.

This presenter has been working with WordPress products for 10 years, and has lead marketing teams toward increasing success with online conversion at StellarWP.

Find out how to track marketing metrics, visualize data for insights, and ignore the rest.

September 20, 2023 — Looking two years into the future, our diverse panel of seasoned WordPress experts take a look into the future and will be “forced” to make bold predictions.

English, Panel discussion

January 23, 2019 — How To Use WordPress’s Next Editor: Gutenberg

A new block-based editor (aka Gutenberg) is coming to WordPress 5.0 in 2018. This update will radically impact how you imagine and conceptualize your website content.

We’ll cover what exactly Gutenberg is and how to prepare for it. The key takeaway is an understanding of how Gutenberg will affect your existing content, and how to create exciting new layouts with it in the future.

Presentation Slides »

January 2, 2019 — We know you have questions about Gutenberg. We all do! This session aims to answer those we can in an informal discussion meant for all levels of expertise. Together we will determine answers or explain how to get them answered.

December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.

In this media age everyone is a publisher — even nonprofits.

December 12, 2018 — If you are a WordPress plugin or theme author, you probably have mixed feelings about the WordPress Support Forums. For many, they are a necessary evil of the WordPress product developer experience. While they are limited, the advantages they offer far outweigh the disadvantages when tackled well.

I’ve been providing support on the WP.org support forums for over 5 years for a wide variety of plugins. I’ll share my experiences and provide insight and tools that will make you a believer both in free support and in the value the .org support forums can provide to you and your business.

Attendees will gain a deeper knowledge of all the resources the WP.org Support Forums offer. They will also learn of new tools at their disposal to offer more effective technical support for their users on the .org forums.

See also: https://slides.com/mattcromwell/wclax18#/

Presentation Slides »

December 6, 2018 — Gutenberg is coming. Matt will cover how to create content on your site, whether you are using the classic editor or not. Learn the basics of content creation on one of the most popular content management systems, WordPress.

February 18, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this second interview, we chat with Ahmad Awais. Ahmad has created two different tools for development with Gutenberg. A Gutenblock boilerplate, and a new Toolkit.