November 13, 2016 — Maybe you have heard of user experience (UX) but don’t know much about it? Or you want to better the experience your visitors have at site, but don’t know where to begin?

UX professionals from the Ladies that UX Durham group will do a 15-minute overview of UX then hold a panel to field your questions and ensure you walk out with practical ideas of how to use UX practices to improve your WordPress site.

April 7, 2016 — What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:

identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

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September 6, 2015 — Based on usability research and UX principles, we discuss what we know about users in terms of both big-picture concepts and nitty-gritty details. For example, learn how people interact with photography on websites and what kinds of ideas they have in their head when they arrive at your homepage.

By looking at website examples, we uncover common problems that website designers and owners make often (but can be avoided). You’ll walk out with practical tips that you can immediately use to make your website visitors happier.

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May 1, 2015 — “Visuals are important to engage website users, but often photos are put on a website without sufficient thought. What’s the difference between an average photo and one that wows? What do website users like to see? How do you decide which are the best photos to use from a photoshoot? Does the rise in mobile affect your choices? How do you manage a professional photographer — or get great photos when you have to DIY?

Receive helpful answers from an experienced content strategist trained in visual communication. Get practical tips to improve the photography on your site now and make your websites users happy.

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January 1, 2015 — This presentation discusses established usability principles that can help inform your decisions on content and layout, including important things that must be remembered for those looking at your website on mobile platforms.

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