Melissa Eggleston: The Zombie Cure – Content Strategy for Better Websites

One response on “Melissa Eggleston: The Zombie Cure – Content Strategy for Better Websites

  1. melissafederoff

    Melissa is a great speaker – engaging and practical. She offers tons of real world, memorable examples in this talk. And she manages to tie everything back to zombies. Highly recommend!

    Liked by 1 person

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April 7, 2016

What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:

identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

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WordCamp Atlanta 2016 41


Melissa Eggleston 5


Business Development 64
communication 36


English 9632

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