May 13, 2017 — In this business track session, Mendel will share insights from both his personal and business life (with GoDaddy). His core message? No matter how incredible your product or service, you won’t win alone. You need community.

May 14, 2016 — Everything you publish–articles, media, Aunt Martha’s enchilada recipe–needs a purpose. Otherwise, you run the risk of creating content that falls flat and potentially gut-punches your site goals. During this session, we’ll go through my past mistakes a content creator, and how simple but powerful changes have helped to increase traffic, add loyal followers, and make reaching website objectives a whole lot easier. We’ll talk about the importance of getting clear on the purpose of your content. Concerned your content development strategy isn’t driving forward your SEO and social media efforts? Learn how to create content that gets results and packs a powerful thumbs-up.

Presentation Slides »

December 21, 2015 — This session covers how to deliver a clear call to action (CTA)–whether that means nudging users toward a product/service page or teaching them how to grow gladiola bulbs. Strategically scale down your users’ choices, and you’ll boost site usability and quite possibly your bottom line.

Presentation Slides »

October 3, 2015 — The art of inbox 0, tools to supercharge productivity, and a way to master your tasklist that actually works. Being busy is great for the bottom line, but often leaves you in a constant state of scramble. So how do you effectively make progress without running yourself into the ground? Get out from under your email, stop drowning at your desk in a sea of to-dos, and start rawking the face off your goals.

Presentation Slides »

May 8, 2015 — Bootstrapping a web development business usually means having little money for traditional advertising. Learn how to use the power of teaching to give a little to get a lot. You won’t leave this session empy-handed, as you’ll take away valuable action items that will help you attract highly targeted clients.

March 26, 2015 — This talk focuses on understanding what a schema and markup is, and how you can use the PODS framework to easily add schema.org structured data information to your WordPress content to improve the Google search listing for your content.