Mendel Kurland: Clear CTAs and The Danger of Giving Users Too Many Options

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December 21, 2015

This session covers how to deliver a clear call to action (CTA)–whether that means nudging users toward a product/service page or teaching them how to grow gladiola bulbs. Strategically scale down your users’ choices, and you’ll boost site usability and quite possibly your bottom line.

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WordCamp NYC 2015 45


Mendel Kurland 6


call to action 3
CTAs 1
Options 2


English 9643

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