Speakers: Michelle Frechette

  • How to Focus on Customer Success to Grow Your Business.

    WordCamp Montreal 2023Speaker: Michelle Frechette

    November 21, 2023 — Being Human: In today’s digital age, businesses often lose the personal touch that was once a cornerstone of customer satisfaction. Michelle emphasizes the importance of maintaining a human connection with customers. This involves genuine communication, avoiding impersonal email-only interactions, and allowing customers to connect with real people. Being human builds strong customer relationships and fosters loyalty.

    Investing in Tools and People: Modern technology offers various tools to support customer success without the need for traditional phone systems. Michelle suggests investing in tools like Aircall.io to enable efficient communication between customers and customer success experts. These tools help maintain accessibility, automation, and personalized support.

    Choosing Words Carefully: Michelle advises against overusing generic phrases like « thank you, » which can go unnoticed. Instead, she suggests using language that inspires and reinforces the customer’s decision to work with your company. Crafting messages that convey excitement and enthusiasm can help build a lasting relationship with customers.

    Apologizing Appropriately: While apologizing is essential when necessary, Michelle suggests using nuanced language when addressing issues with customers. Instead of a simple « I’m sorry, » she recommends phrases like « it’s unfortunate, » which express empathy without necessarily admitting fault. This approach helps maintain professionalism while addressing customer concerns.

    The core message of Michelle Frechette’s presentation is that by focusing on customer success and loyalty, businesses can reap numerous benefits, including easier sales, stronger client relationships, smoother renewals, more recommendations, and improved bottom-line results. To achieve this, it’s crucial to create valuable products, be genuinely human in interactions, invest in the right tools and people, carefully choose your words, and apologize appropriately when needed. Ultimately, dedicating a team to customer success can contribute significantly to the overall success of an organization.

  • Open Source: The Community (a panel discussion)

    WordCamp Rochester 2023Speaker: Michelle Frechette

    October 4, 2023 — Join Michelle Frechette as she leads the conversation about what the Open Source Community means to three different members of the community. Where have we come from? How do we navigate where we are? What does the future hold? And how do we define success as both individuals and as a global community?

    And what does this mean for WordPress?

    Moderated byMichelle Frechette

  • So You Want to Launch a Podcast…

    WordCamp Montclair 2023Speaker: Michelle Frechette

    October 2, 2023 — That’s what I thought to myself back in 2019 when I launched WPCoffeeTalk. I learned by doing. (Which means I learned by making a LOT of mistakes.)

    Since then I’ve launched a few more podcasts, guested on even more, and co-host a few, too.

    Launching a podcast is amazing, but there’s a lot you need to take into consideration, and a lot of questions to ask yourself when you get started.

    Join me for a session to learn what to do, and what not to do, when you decide it’s time to become a podcaster.

  • Look for the Good

    WordCamp Asia 2023Speaker: Michelle Frechette

    September 10, 2023 — Looking for the good things during bad times has become one of my survival tactics. Finding the good in bad situations – like looking for a phoenix rising from the ashes – has often helped me stay positive when it felt like the world was burning.

    The last few years have felt a lot like that. From a global pandemic to flooding, supply chain issues, political unrest, war, event cancelations, and personal struggles, this has been a difficult time for many, if not most, of us.

    We have pivoted so much and so often it has felt like we have constantly been reinventing ourselves, our businesses, and our community.

    So what good things have I found since this all began? WordPress has been constant and consistent. I’ve discovered a deeper love for WordPress and the WordPress community that I ever imagined.

    Join me as I share the good things that have come from a trying time, and how I think we can continue to move forward in a globally-positive, community-oriented way.

  • The WordPress all-women and non-binary release squad: contributing to WordPress and more

    WordCamp Montclair 2022Speakers: Courtney Robertson, Ebonie Butler, Josepha Haden Chomphosy, Michelle Frechette

    August 16, 2022 — Hear from a panel of volunteers who contributed work to the WordPress. 5.6 release. Learn more about how to volunteer for WordPress.org projects and how to make new volunteers feel welcome.

  • Accessibility is more than disability accommodation

    WordCamp Montclair 2022Speaker: Michelle Frechette

    August 8, 2022 — For WordPress and the WordPress ecosystem to be truly accessible, it has to be available to everyone.

    Accessibility means accessible to those with disabilities (and we often focus on screen readers, etc.), but those in the BIPOC, LGBTQ+, and Neurodivergent communities often find the way to success paved with roadblocks.

    This talk shares the struggles that people in our community experience in finding success, as well as ways we can all be advocates for one another and make room at the table for everyone.

  • Michelle Frechette: Accessibility is More Than Disability Accommodation

    WordCamp Santa Clarita 2021Speaker: Michelle Frechette

    October 10, 2021 — For the WordPress to be truly accessible, it has to be available to everyone. That means not only being available to those with disabilities, but also to others in the BIPOC, LGBTQ+, Neurodivergent, and senior communities.

    This talk explores some of the lesser known accessibility challenges that people in our community encounter with their digital experience. It suggests how we can all be advocates for one another, and deliver a better experience to more site visitors.

  • Michelle Frechette: Building community to build your brand

    WordCamp Northeast Ohio 2021Speaker: Michelle Frechette

    May 29, 2021 — You can build your brand while boosting sales, referrals, and loyalty) by building a community around your products, services, and agency.

    This talk shares some of the best practices in building community. It includes information about Facebook groups, social media strategy, community engagement, and the role of a customer success team.

  • Michelle Frechette: WordPress in the time of a pandemic

    WordCamp India 2021Speaker: Michelle Frechette

    March 20, 2021 — Finding the good in bad situations – like looking for a Phoenix rising from the ashes – might help you stay positive when it feels like your world is burning.

    Did 2020 feel like that for you? From a global pandemic to murder hornets, to event cancelations, and personal struggles: 2020 was a difficult year for many of us.

    We pivoted so much and so often it felt like we were constantly reinventing ourselves, our businesses, and our community.

    This talk recognizes some of the good that came from 2020’s trying times and suggests how we can move forward in a globally-positive way.

  • Michelle Frechette: Cups, Community, and CoffeeTalk: Lessons Learned Over 100+ Episodes of WPCoffeeTalk

    WordCamp Rochester, WordCamp Rochester 2020Speaker: Michelle Frechette

    October 21, 2020 — Over 100 guests of the WPCoffeeTalk podcast have been asked the same set of questions in order to learn about them, their work, and their community involvement. This talk shares data, anecdotes, clips, and conversations that not only characterize the guests but also suggest who we are as a community.

    Presentation Slides »