Speakers: Michelle Lowery

  • Michelle Lowery: The Mechanics of Content Creation in WordPress

    WordCamp San Antonio 2015Speaker: Michelle Lowery

    April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
    Just a few of the topics covered include:
    Writing compelling and optimized headlines
    The visual vs. the text editor, and the pros and cons of both
    Categorization—should your categories be included in your URLs?
    Tags—are they necessary, or are they creating duplicate content?

    Presentation Slides »