Michelle Lowery: The Mechanics of Content Creation in WordPress

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April 17, 2015

Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?

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WordCamp San Antonio 2015 13


Michelle Lowery 1


Content Creation 51
Plugins 344
ranking 7
SEO 403


English 9311

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