January 15, 2020
People are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page.
Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page.
But, what if we could leverage it to start a conversation instead?
In this talk learn why it is important to create custom 404 pages and how to monitor and analyze your 404 pages.