Speakers: Nikki Rae

  • Nikki Rae: The Stuff I Wish People Knew About Analytics…

    WordCamp Brighton 2016Speaker: Nikki Rae

    August 15, 2016 — Web analytics tools gather data and attempt to turn it into information about human behaviour. If you don’t know how Google Analytics does this, you’ll never know how reliable the information is. This talk will expose you to the failings of web analytics tools and raise your level of consciousness so you can see beyond the numbers.