Nikki Rae: The Stuff I Wish People Knew About Analytics…

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Published

August 15, 2016

Web analytics tools gather data and attempt to turn it into information about human behaviour. If you don’t know how Google Analytics does this, you’ll never know how reliable the information is. This talk will expose you to the failings of web analytics tools and raise your level of consciousness so you can see beyond the numbers.

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Event

WordCamp Brighton 2016 12

Speakers

Nikki Rae 1

Tags

analytics 22

Language

English 4449

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