December 2, 2018 — Paula will be walking us through how to take an audience first approach to designing your website, and not focusing all on yourself. She’ll walk us through how to find what questions your audience are asking, what you can do to ensure your site is answering them, and not to keep them coming back for more. You’ll walk away with actionable plans and tools that you can implement on your website right away with minimal changes.

Presentation Slides »

August 9, 2018 — Google Analytics: Your Secret Weapon For Conversion Focused Websites
In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects.

https://2017.brisbane.wordcamp.org/session/google-analytics-your-secret-weapon-for-conversion-focused-websites/