Speakers: Radost Dacheva

  • Radost Dacheva: Effective tips to establishing and maintaining successful partnerships

    WordCamp Europe 2021Speaker: Radost Dacheva

    June 30, 2021 — Amid global pandemic, businesses are focused on self-preservation and strategies for rapid development.

    Establishing and keeping alive upscale partnerships is a great way to do it, yet many companies struggle with it they do not feel confident approaching potential partners, and once they do, they find the process of contracting difficult and slow.

    Often afterwards, the partnership does not yield the expected results, so they let it fade away, turning the initial effort made, as well as the idea of growing through partnerships seem like a pure waste of resources.

  • Radost Dacheva: The WordPress SMB’s Guide to Partnering with Large Companies

    WordCamp Sofia 2018Speaker: Radost Dacheva

    December 27, 2018 — Small companies can gain a lot from strategic partnerships with larger organisations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration.