Amid global pandemic, businesses are focused on self-preservation and strategies for rapid development.

Establishing and keeping alive upscale partnerships is a great way to do it, yet many companies struggle with it they do not feel confident approaching potential partners, and once they do, they find the process of contracting difficult and slow.

Often afterwards, the partnership does not yield the expected results, so they let it fade away, turning the initial effort made, as well as the idea of growing through partnerships seem like a pure waste of resources.