January 14, 2018 — You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.
With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.
August 8, 2017 — You’ve set up your site and popped in a newsletter signup form on the sidebar… now what?
In this session, you’ll learn techniques that you can immediately apply to your site that’ll turn it into a marketing automation machine! Understand your visitors, boost up your SEO, and heat up those conversion rates.
April 29, 2017 — Cache makes for a speedy site, but it can make new updates to your site a long and frustrating process. Sometimes just moving your logo a couple pixels can be an arduous task when your multiple layers of cache won’t clear. Fear not, simple changes to your site can make cache headaches a thing of the past. In this talk, we’ll run through version control, deployment tools, and cache-busting tweaks that will make updating your site a frown-free process again.
October 27, 2016 — This is a round of lighting talks on implementing automation so you can focus on the important things instead of repetitive and tedious tasks.