You’ve probably set up a CRM (Customer Relationship Management system) for your company before, but stopped using it after day one. It ends up feeling like more work with little value.

With marketing automation tools, you can set up a CRM that you’ll actually want to use. Automatically find out how your customers found you, what pages on your website they’ve visited, and how they’ve interacted with you in the past. All of this information can turn you into a stellar and empowered salesperson.