Speakers: Simon Cooke

  • Simon Cooke: How fast-growing agencies win business

    WordCamp Europe 2019Speaker: Simon Cooke

    November 3, 2019 — Simon tells his story of becoming a salesperson after 20 years as a designer. Now heading up the Commercial team at Pragmatic, one of Europe’s largest WordPress agencies, he reveals how agencies experiencing rapid growth can win business and retain valuable clients. For agencies and freelancers who want a professional approach to sales with a creative touch, Simon shares practical advice on positioning your business, pitching digital solutions, and creating a unique value proposition, with a sprinkle of sales presentation tips to ensure you stand the best chance of success.

  • Simon Cooke: Origins of Design Inspiration

    WordCamp Europe 2018Speaker: Simon Cooke

    July 7, 2018 — For creatives and UX enthusiasts, methodologies such as ‘Design Thinking’ help us break down the challenges of a brief and systematically build an approach that greatly improves the chance of success. The 5 stages of ‘Design Thinking’ (Empathise, Define, Ideate, Prototype and Test) offer a well ordered approach, however it can sometimes leave a hole when it comes to the moment of inspiration. This talk is a deep dive into the ‘Ideate’ stage. Exploring the origin of inspiration, mind-mapping, collaboration and problem solving. Expect to see some beautiful examples of design in practice and learn how some of the best designers in WordPress approach the ideation process.

    Presentation Slides »