Speakers: Stoney deGeyter

  • Stoney deGeyter: Whip Your Website Into Shape - A 5-Point Online Marketing Training Regimen

    Stoney deGeyter: Whip Your Website Into Shape – A 5-Point Online Marketing Training Regimen

    WordCamp Kent 2017Speaker: Stoney deGeyter

    July 6, 2017 — Online, everything’s a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.

    In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.

    1. Learn what website architecture issues to look for and what tools will help you detect them
    2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
    3. Understand content’s role in online competition
    4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
    5. Know what usability issues you should be testing to make using your site effortless for visitors

  • Stoney deGeyter: Whip Your Website Into Shape - A 5-Point Online Marketing Training Regimen

    Stoney deGeyter: Whip Your Website Into Shape – A 5-Point Online Marketing Training Regimen

    WordCamp Lancaster 2017Speaker: Stoney deGeyter

    March 15, 2017 — Online, everything’s a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.

    In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.

    1. Learn what website architecture issues to look for and what tools will help you detect them.

    2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content.

    3. Understand content’s role in online competition.

    4. Learn social media’s threefold role in your website’s health and how it impacts search rankings.

    5. Know what usability issues you should be testing to make using your site effortless for visitors.

    Presentation Slides »

  • Stoney deGeyter: Mix It Up - 75 Content Ideas to Keep Visitors Engaged

    Stoney deGeyter: Mix It Up – 75 Content Ideas to Keep Visitors Engaged

    WordCamp Northeast Ohio 2016Speaker: Stoney deGeyter

    June 21, 2016 — When people think of content, they usually think about text in the form of blog posts. While your standard blog post can provide great, valuable content, only presenting information that way can bore your audience. And why get stuck in a rut when I have identified different 75 content ideas that you can use?

    In addition to learning these 75 content ideas, you will also see how these ideas can be presented in five different content formats. You will learn the importance of planning and organizing your content so that you and your team can work on it with a set schedule. Armed with the information from this session, you will be able to create better and more engaging content on a consistent basis.

    Presentation Slides »

  • Stoney deGeyter: Making Your WordPress Search Engine Friendly and Web Marketing Ready

    Stoney deGeyter: Making Your WordPress Search Engine Friendly and Web Marketing Ready

    WordCamp Dayton 2015Speaker: Stoney deGeyter

    July 12, 2015 — Even directly out of the box WordPress is one of the most search engine friendly CMS’s in existence. However it doesn’t offer everything you need to make your site search engine friendly without doing a bit of customization. This presentation shows the audience how to make their site search engine friendly. We go through various settings and different plugins that are needed to truly prepare a WordPress website for a full-scale web marketing campaign.