September 21, 2023 — As a business owner using WordPress, you understand the importance of creating content for your website to achieve success. However, since there are various types of WordPress businesses, it can be difficult to determine the type of content to create and the strategies to follow. It can be difficult to determine the exact role that content plays in building or growing the business. This talk aims to address these issues by examining the distinctive content marketing challenges and scopes specific to WordPress businesses. The speakers also shared insights from top-performing companies to help you create a successful strategy.

September 10, 2023 — Content marketing has been a key and highly influential marketing strategy employed by WordPress businesses for a long time. In fact, it’s a pivotal aspect of any online business’s growth strategy.

But if you don’t have a robust content marketing team, then you won’t be able to employ the technique and reap its fruits. So, how can you hire content marketers and start content marketing for your WordPress business? One of the most efficient ways, I believe, is to hire fresh college graduates, train them, and build your dream team of content marketers.

Doing so offers you the greatest opportunity of connecting fresh minds with WordPress jobs and broadly WordPress open-source movement. Second, you create opportunities for the youth in your town or the globe. Third, you’ll get unused brains to study and market your products. The list can go on.

However, there are challenges too. First of all, you must be able to train the interns. Time, effort, and expertise are a must for that.

But you can manage if you really want to succeed. I’ll share some real examples of such internship-based content marketing projects and offer a path you can follow to get started.

August 10, 2023 — Customer success is vital to the success of every business. That’s to say that you cannot succeed until you help your customers to succeed. But how can you help them succeed? The primary step is identifying the success gap and closing it with a robust content strategy. This presentation will define the success gap, its types, why you should care for it, and how it helps build a robust content strategy.

December 1, 2016 — Sunita is a WordPress lover, digital marketing, SEO and blogging enthusiast.
Sunita gave a talk about SEO Copywriting in general, its importance, and share her steps to create a great content.

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