July 7, 2019 — With the glut of information and competitors online, how will you engage busy buyers who have such short attention spans? Two ways: by using design to draw folks into the key messages on your website; and by crafting those messages to make a genuine connection.
We’ll look at a pile of before-and-after examples to explore some surprisingly simple ideas and insights that really can help your site stand out. The trick, as we’ll see, is to approach things from the buyer’s perspective instead of the seller’s perspective.
April 6, 2016 — The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it’s done right — or push them away if it’s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client’s) site.
Not a writer? Get helpful tips for working with copywriters.
April 20, 2015 — When someone lands on your website, the first thing they notice are the images. Are they powerful, compelling visuals that draw visitors closer? Or are they … just o.k.?
We’ll look at a slew of before-and-after examples that show what can be done to increase the visual appeal and visceral impact of your photos on the web. From banner images to profile photos to stock photos, you’ll discover tips, ideas and all kinds useful insights for creating ‘eye candy’ that makes your site stand out. This is a non-technical presentation of eye-catching possibilities.
April 16, 2015 — Every designer has their own process and tools for creating beautifully designed WordPress websites. Join Ali Green, Jill Anderson, Cliff Seal and Tom Tortorici as they discuss their tools of the trade. From inspirational resources to future design trends, we’ll cover designing for WordPress from beginning to end.
May 26, 2014 — SEO helps your WordPress website get noticed, but search engines don’t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our “seller’s hat” and putting on our “buyer’s hat,” anyone involved with creating websites will discover what really works for online visitors.