Tom Tortorici: Smart Writing for Business Websites

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Published

April 6, 2016

The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it’s done right — or push them away if it’s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client’s) site.

Not a writer? Get helpful tips for working with copywriters.

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Event

WordCamp Atlanta 2016 41

Speakers

Tom Tortorici 4

Tags

copywriters 1
marketing 70
visual design 2
writing copy 1

Language

English 4035

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