November 16, 2019 — Unfortunately the slides were not recorded due to a technical problem. Please have a look at the linked slides.
Short Lightningtalk with a short insight into the idea behind a split test, what has to be considered and how a split test can be implemented in WordPress.
June 26, 2019 — If you’re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A/B testing. This talk will walk you through the basic technical, statistical, and strategic concepts you’ll need to get started and close with a survey of tools you can use – including one that’s fully integrated into WordPress.