‘A/B Testing’ Videos

  • Mike Demo: A/B testing – which way does your duck face?

    WordCamp Hamilton 2018Speaker: Mike Demo

    June 4, 2018 — When you launch a website, do you know what works? You don’t; you’re guessing. Your guesses may be based on experience and education, but with good A/B testing you can also make decisions based upon data.
    For example, do you know that even the way a duck’s face points (left versus right) could increase your conversions by 40%? As a case study, one of our clients, an insurance company, increased leads by making just a small 2px change.
    In this talk, we will spend some time reviewing the A/B checklist I personally use to guide you on your journey to discover what things to test, testing methodology, and the best tools to use for your clients’ sites.

  • Mike Demo: A/B Testing: Which Way Does Your Duck Face? – Part 2

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Part 2
    Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • A/B Testing: Which Way Does Your Duck Face? – Part 1

    WordCamp San Diego 2018Speaker: Mike Demo

    May 4, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site. Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change. When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • Mike Demo: Which Way Does Your Duck face?

    WordCamp Phoenix 2018Speaker: Mike Demo

    February 26, 2018 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

  • Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Boston 2017Speaker: Mike Demo

    August 16, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is but backed by research. Spend some time to learn about what A/B testing is, what things to test, testing methodology and the best tools to use for your site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

  • Mike Demo: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Raleigh 2017Speaker: Mike Demo

    May 28, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing

  • Mike Demo: A/B Testing, Which Way Does Your Duck Face?

    WordCamp Atlanta 2017Speaker: Mike Demo

    April 13, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

  • Mike Demopoulos: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Waukesha 2017Speaker: Mike Demo

    February 7, 2017 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • Mike Demopoulos: A/B Testing – Which Way Does Your Duck Face?

    WordCamp Baltimore 2016Speaker: Mike Demo

    November 20, 2016 — Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?

    Think this sounds silly? It is, but backed by research. Spend some time to learn about what a/b testing is, what things to test, testing methodology and the best tools to use for your Joomla site.

    Everyone will get a handout of the very same checklist I use when A/B testing our client’s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.

    Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.

    When you launch a website, you are guessing. Sure the guesses are educated based on experience and data, but you can maximize your ROI with good A/B testing.

    Presentation Slides »

  • Christie Chirinos: A/B Testing FTW

    WordCamp Dallas / Fort Worth 2016Speaker: Christie Chirinos

    October 24, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

    In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.