August 5, 2015 — Let’s say somebody built you a WordPress site and then left you in the lurch to fend for yourself. Maybe they told you how to add content, use headings, and add images. But you forgot that stuff pretty quickly.
Get past the fear of breaking the internet. You CAN do this! This session will help you figure out what you think you can’t.

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July 19, 2015 — What is a Sticky Post? How can I make a post sticky? What does a Sticky Post look like? Compare the appearance of sticky posts in three different themes.

This is a beginner-level tutorial.

July 1, 2015 — This talk discusses how WordPress has evened the playing field for website creation. I share tools, tips, strategies and resources to help new WordPress users, freelancers, and small businesses get a great looking and effective blog/website up fast. I have a 6-point checklist that I use to analyze whether or not a theme is a good fit for any website or blog.

July 1, 2015 — Each time I go to WordCamp, there is a group of folks (either site owners, newbie bloggers or graphic designers) who want to understand the basics of WordPress. They struggle to fit in, they don’t know how to get started.
By sharing tales of my own start in 2005, as well as how my colleagues, collaborators and clients got their feet wet (sometimes falling on their eventual road to success), I believe it can do several things:
• Fill a missing gap in the beginner’s struggle
• Provide confidence (and tips) to overcoming the curve
• Begin their day feeling connected and ready to learn from the rest of the event’s storytellers

June 21, 2015 — This talk is intended for people who have never touched the platform before. It is intended to help people make decisions to get them on the right path from the beginning, even before they’ve logged in.

Presentation Slides »

June 2, 2015 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session also touches on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.

Presentation Slides »

May 16, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.

March 31, 2015 — Einführung in den Backend-Bereich für Redakteure, die mit WordPress arbeiten sollen. Übersicht über Beiträge/Seiten, Text- und visueller Editor, Upload von Medien sowie Werkzeuge wie z.B. “press this”

March 9, 2015 — This session is targeted towards introducing WordPress to newbies.

March 5, 2015 — This session helps you understand WordPress while you learn to build and manage your website. Topics include everything from initial setup to publishing posts, adding categories, tagging content, and much more. It goes through the entire Dashboard, sharing all the useful tools and providing tips along the way.