October 27, 2016 — Today’s relationships are created with information, not people. Buyers are searching for information that will help them make an informed decision. Businesses that provide that information win. By providing relevant, useful content to your customers, you are creating something of value for them, and they will ultimately reward you with their business and loyalty. From content types to SEO, here are 10 things to keep in mind when creating your content marketing strategy.

October 25, 2016 — Over the 7 years building WordPress website and training users I have found that even users that had a WordPress site before got some value from some of these tips & tricks. Some of the 20 tips are common, but worth a reminder, others I hope you will find helpful and new.

October 12, 2016 — とあるきっかけで瀬戸内に浮かぶ小さな島・男木島にある唯一の図書館「NPO法人男木島図書館」でWordPressを活用した情報発信を担当することになった話者が、「WordPressって何？」というところから手探りで見出してきた素人なりの活用方法についてお話します。

October 6, 2016 — Security Professional Logan Kipp guides you through the process of securing your WordPress website for the first time, security best practices, and establishing a proper security posture. After learning about the basics, we’ll proceed on to discuss more intermediate technologies such as two-factor authentication, web application firewalls, and more. This talk caters to beginners and intermediate WordPress users.

September 27, 2016 — Having trouble getting that first site up and running?

Wondering if your site is missing an important plugin that makes it more secure, hard to hack, and run as fast as possible?

Let a puppet show you the way that it’s done. I will be employing a puppet/dummy and a lot of audience participation to help me get a WordPress site up from scratch.

This presentation would be great for brand new or newish users who wants a brief over view of getting a secure and easy to administer site up with as little trouble as possible. Yes, a puppet. You didn’t misread. It’s a bit different, but great for asking/answering extremely simple questions a new user may be too embarrassed to ask.

Security, backup, cache, and page builder plugins are featured…as well as the puppet

This is aimed at the non-technical user who is getting a WordPress site up for their very first time or someone who has tried and never quite got what they wanted out of the experience.

Presentation Slides »

September 27, 2016 — “If you are not a designer or coder, it can be hard to know how to pick a WordPress theme for your website. Should you go with a free theme? a premium theme? or should you have a designer build you a custom theme.

In this session, Christina Hills is going to show you, in an easy-to-understand, non-techie way, the things you should look at when choosing a WordPress theme for your website. And how you can do it yourself without being a designer!

Attend this session and learn:

The difference between free themes and premium (paid) themes
What to look for when choosing a WordPress theme (make sure it’s mobile responsive too!)
What is a ‘child theme’ and when/why you need it
Plus answers to your theme questions
You want to build a WordPress site, and you want to have fun in the process, so don’t miss this session with Christina Hills!”

Presentation Slides »

August 31, 2016 — Get the scoop on using Google Analytics for your WordPress website. If you’ve never used GA, if you look at your analytics reports but you don’t end up with actionable data, or if it’s been a while and you’d like to know about all the cool new reports, this is the session for you.

We’ll walk through the interface, but bring your questions, too.

How to install Google Analytics
How to set up properties and views
Moving from questions to answers
Major reports: Audience, Acquisition, Behavior, Conversions
Setting up custom dashboards
Identifying and configuring goals
Basic comfort with computers is all the background you need. Stay on for a more advanced session after this one if you like; attend this to be sure you’re ready for the more advanced session.

Presentation Slides »

August 31, 2016 — In this session, the beginning blogger will learn the flexibility and benefits of using WordPress.org. Nancy Kay Grace will teach some first steps into blogging, minimizing the fear factor for tech challenged writers. Topics covered will be -how online writing is different from writing for publications -what you need to create a WordPress blog (domain name, host, theme) -simple guidelines for Search Engine Optimization (keyword stuff) -elements of composing a blog post: written content, photos, links.

No technical background required.

Presentation Slides »

August 30, 2016 — Join Ben Pollock and friends for a panel to finish up the day. Bring us your questions — the ones you couldn’t figure out how to ask in other sessions, the ones you haven’t found a chance to ask, and the ones that have occurred to you during the day.

We’ll do our best to answer, and point you to useful resources if you need more.

August 30, 2016 — Come back from lunch to a 101 session to get your bearings before you go on to more afternoon sessions!

Presentation Slides »