March 16, 2020 — Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.

Author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney City, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

January 24, 2020 — Should you start a blog? Ever thought about how much you can accomplish with a blog? You probably have had this idea for some time now. But what’s keeping you from getting started? In this session, Daniel will be sharing reasons you should start your own blog.

January 23, 2020 — Talk about the Checklist to Keep Your Blog Healthy for Search Engine Ranking by Sandeep Raman

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November 8, 2019 — Al tener un Blog no sólo es escribir y publicar de manera constante, podemos aumentar nuestras visitas y ayudar a nuestros lectores a entender mejor y a seguir leyendo nuestros artículos si visualmente los hacemos más digeribles. En esta ponencia conocerán las maneras de estructurar un artículo de Blog utilizando herramientas que visualmente pueden hacerlo mucho más atractivo y cómo también puede aumentar que compartan el artículo.

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October 31, 2019 — Para esta charla contaremos con Ángel Miguel Cebrián, conocido en nuestra comunidad ya que ha colaborado en muchos de nuestros eventos, como fotógrafo profesional.

Nos hablará de los beneficios de realizar fotografía profesional para tu tienda online o tu página web o blog.

Veremos casos de antes y después, intentaremos analizar los conceptos de tamaño, medidas, etiquetas y formatos. Y daremos unos consejos para mejorar visualmente nuestra web.

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October 21, 2019 — Learn how you can build buzz for your blog by hosting group writing challenges — even if you don’t consider yourself a writer.

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September 19, 2019 — Are you planning to start a new blog? But market competition is holding you back? Then this session is perfect for you. In this session, Amit will help you find the right Niche for your blog.

August 5, 2019 — Produzir conteúdos para empreendedores não é tarefa fácil, ainda mais quando seu público se divide entre gestores super especializados sedentos por informações tributárias/contábeis e aqueles empreendedores que ainda usam planilhas ou anotações em papel para controlar seu pequeno negócio.

Como conciliar suas demandas? Com que frequência publicar novos artigos? Investir em SEO é luxo? Ou pior, é realmente eficaz? Um blog WordPress poder
ser caminho para visibilidade e conversões?

Em uma conversa descontraída, proponho uma análise do case SIGE Cloud e SIGE Lite, para discutir as estratégias de criação de conteúdo adotadas por uma equipe enxuta e que, em apenas 3 meses, resultou em uma mudança significativa de posicionamento, CTR e um impressionante aumento de tráfego qualificado.

E o melhor, a baixo custo.

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June 18, 2019 — Mobile first! Yes, but how?

In a heavily optimised marketing environment, the one room where growth is still a work-in-progress is mobile.

In this presentation, I will showcase how we leveraged the AMP (Accelerated Mobile Pages) framework by Google, to increase our mobile traffic and help our business grow.

I will show how we integrated WordPress with AMP, the advantages and disadvantages, and how to start building an AMP template yourself.

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April 30, 2019 — I launched my personal blog (labifrancis.com) last year and it has opened me up to a lot of opportunities. In this talk, you’ll know the benefits of having your own personal website and how you should maximise it.