February 19, 2023 — WordPress fue creado como una herramienta para bloguear, por lo cual no es extraño que más del 50% de los blogs del mundo estén hechos con WordPress.

Y son muchas las razones de esta preferencia:

– Su facilidad
– Su fácil optimización y personalización
– La posibilidad de tener colaboradores dentro del blog
– La gran cantidad de plugins que hay para personalizar y potenciar el blog
Entre muchos otros beneficios.

Pero bloguear con WordPress es algo que no todo el mundo maneja, sobre todo si están empezando, es por ello que en esta actividad podrás realizar todas tus preguntas para que comiences tu blog con buen pie, y por supuesto, con WordPress.

February 16, 2023 — L’idée de cette conférence est de partager des axes de travail impliqués dans la gestion d’un blog professionnel sur WordPress, à travers le prisme des outils, des pratiques et des process mis en place chez WPMarmite, afin d’aider les utilisateurs qui souhaiteraient se lancer.

La conférence abordera notamment les points suivants :
a) la gestion du planning éditorial ;
– le choix des articles à publier et à mettre à jour en priorité,
– la définition d’un rythme de publication (et son respect),
– la coordination avec les lancements de produits ou d’offres,
– la coordination du planning éditorial français avec l’anglais,
– la promotion du contenu,
b) le processus de rédaction, d’optimisation et de mise à jour des articles ;
c) la publication d’une politique éditoriale (et la transparence sur le système de monétisation mis en place sur le blog).

Presentation Slides »

December 18, 2022 — Un blog è la base del posizionamento di un sito.

Fondamentale avere un CMS performante come WordPress, ma per posizionarsi occorre investire tantissimo sulla produzione di contenuti.

Come trovare sempre idee fresche e frizzanti per scrivere post? Attraverso un’analisi di mercato che ci aiuti ad intercettare le esigenze dei nostri lettori.

Presentation Slides »

November 6, 2021 — Micro azienda, freelance, professionista?
Sviluppiamo insieme un piano editoriale SEO per trovare clienti in target, grazie alle potenzialità di WordPress.

Programma:

about page: autorevolezza e SEO, cosa c’è da sapere
pagine servizi: come creare una landing perfetta, con una call to action chiara e precisa
blog: piano editoriale SEO spiegato facile
portfolio: come utilizzare le esperienze passate per trovare nuovi clienti
editing: consigli pratici su come editare i post e nominare le fotografie

Presentation Slides »

June 29, 2021 — Marketers and business owners continually report that their greatest content struggle is measuring success.

That’s because organic content is a long-term strategy, someone may see your blog posts 4 or 5 times before filling out a form or converting. That doesn’t mean the content is any less valuable.

The 5 non-sales metrics discussed here can be used to measure the success of blog and website content, even if you can’t directly attribute sales to content.

When done right, content provides significant business value, you just have to know how to measure it.

January 21, 2021

December 1, 2020 — As creators and marketers, bloggers and website owners face challenges when it comes to creating content plans. Aligning on a scope of work to feature on a blog and set of social media channels can be equally frustrating to the client as well as the creator.
-Creating Influencer Marketing Plans
—Who is your target demographic?
—Types of Influencer Marketing Content
—-Blog Content
—-Instagram Posts and Stories
—-YouTube Videos
—-Podcast Episodes
Basics of determining an effective plan and creating a scope of work.

April 2, 2020 — If you have a blog that is gaining traction or you want to launch one the right way, this talk is for you! We’ll share tips on how to build a blog that is prepared for success, including how to design your blog for viewer retention, how to boost your SEO, how to monetize your site, turn it into a business, and keep it fast and safe. Whether you’re trying to turn your hobby blog into a source of income or to use your blog to support a business you already have, it’s easier than ever to implement professional tools on your WordPress site.

Presentation Slides »

March 23, 2020 — Several months ago we got REALLY EXCITED when we discovered that some industrious individuals had started implementing Gutenberg for other CMS & frameworks.

Gutenberg for Laravel? Gutenberg for Drupal? Amazing!

Then we tried it ourselves. And failed, miserably.

Back to the drawing board – we needed a different way to integrate the shiny new block editor we’d already promised our favourite client with the mother of all websites.

We’re talking a custom PHP website built on a highly complex custom enterprise CMS/ERP system developed over a 15 year period. No sweat.

Fortunately for us, the latest craze in the WordPress development world – headless WordPress – came to the rescue!

Find out about our journey as we share what we tried before landing on our final solution, what we ended up with, what we’d do differently next time and what our key takeaways from this wild adventure were!

March 19, 2020 — I’ll talk about how to create user avatars and use your analytics to decide what your audience responds to best, and how you can use that information to create content they love.

A solid content strategy can be the difference between an online business that’s scraping by and a booming business.