December 15, 2017 — Open Source can be a great foundation for building a business. That being said, keeping the balance between community building and commercial activities can be tricky. In this talk I want to share my experience and practical tips, which can help you leverage OS and boost your business, while meeting fantastic people and learning a lot in the process.

December 10, 2017 — My talk will focus on how we as a community can work together to drive the next phase of growth for WordPress that goes beyond just relying heavily on the product itself and the breadth of the community. With other, proprietary, platforms gaining ground in the marketplace and spending large amounts to build their brands, it is increasingly important that we are able to compete in more conventional ways. I’ll cover the opportunities for WordPress growth, the potential role and efforts to-date of the Growth Council, and the efforts Automattic is making to grow our brands and WordPress as a whole.

Specifically, I’ll share:
– Data on the growth and marketing efforts of the competitive platforms.
– Opportunities and challenges presented by those platforms.
– Marketing and brand positioning of Automattic products.
– Ways we, as a community, can work together to ensure strong growth in the future.

December 10, 2017 — There are a lot of things that go into running a service business beyond finding clients and building things for them. You’ve got to manage contracts, invoices, estimates, proposals, and more. You need to keep clients informed on progress, collect payments, and follow up on those payments invariably missed. On top of all of that, you need to have some sort of repeatable process to make projects run smoothly and keep getting in new work.

We’re going to look at a few ways that you can use WordPress to manage your WordPress business. This includes managing all of that paperwork from the backend of your site, allowing clients to make payments, and setting up a progress and ticketing system. We’ll also take a look at some ways to use your site to gain and manage leads.

From there you’ll be able to manage your business with ease and focus on the most important part: keeping your clients happy and successful!

December 1, 2017 — Managing work and life as a busy WordPresser can be time consuming and exhausting. Learn how to create balance at work and in your life, hear about time saving tips and tricks that can add more hours to your day and discover how to turn busy into productive. You CAN have more time for your clients, your family and yourself! All attendees will receive a complimentary Blogging Blueprint.
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November 30, 2017 — Ideen und Diskussionsrunde zum Thema Smartes Marketing.

November 24, 2017 — Craig has seen WordPress businesses as a publisher and an e-commerce user, and also helped hundreds of business grow their online businesses. Craig will outline some of the pitfalls and power plays of small & medium businesses that have helped him grow his business and will help you grow yours.

November 19, 2017 — Somos muchos los que nos hemos apuntado a desarrollar proyectos con WordPress porque en principio no parece ser muy complicado, ya que gracias a los Plugins y Themes todo parece muy fácil. Pero hay veces que todo esto se complica, haciendo que los proyectos se lleguen a enquistar o se queden en el 99%. Ya sea por cambios, infinitas fases de correcciones o porque el cliente no sabe lo que quiere. En esta charla veremos como gestionar un proyecto WordPress de una manera sencilla e indolora.

Presentation Slides »

November 18, 2017 — Manuel Pérez es un venezolano que se ha visto obligado a liderar su equipo de colaboradores en una dura situación política y social como la que atreviesa su país. En esta ponencia relata cómo ha sido esa experiencia.

November 15, 2017 — This topic will cover:
1) Having a WordPress website first. This is crucial for any business. This is the starting point.
– Reasons why I advice using WordPress sites over the others…joomla, Drupal etc
– Comparison between WordPress and Content Management Systems(CMS)
2) Optimization Process for WordPress website (Plugins required)
3) Faster sales conversion techniques
4) Call to action buttons (Types of button that should be incorporated into the site to increase traffic)
5) Layouts for products and service pages to increase sales conversion) i.e Where to place phone numbers and the order forms
6) Closing the sale
We will cover the process from the development stage, implementation, optimization, closing a sale.

November 11, 2017 — Blogs are perceived as non-fee earners, as it were, and reasonable questions are asked about how blogging will add value to the bottom line. Can a business blog directly generate revenue and how? My presentation will discuss the essential role blogging plays in lead generation, community building, customer support and establishing authority. Blogging is about driving long-term results; so be patient and get your Blog On!