My talk will focus on how we as a community can work together to drive the next phase of growth for WordPress that goes beyond just relying heavily on the product itself and the breadth of the community. With other, proprietary, platforms gaining ground in the marketplace and spending large amounts to build their brands, it is increasingly important that we are able to compete in more conventional ways. I’ll cover the opportunities for WordPress growth, the potential role and efforts to-date of the Growth Council, and the efforts Automattic is making to grow our brands and WordPress as a whole.

Specifically, I’ll share:
– Data on the growth and marketing efforts of the competitive platforms.
– Opportunities and challenges presented by those platforms.
– Marketing and brand positioning of Automattic products.
– Ways we, as a community, can work together to ensure strong growth in the future.