November 11, 2017 — Producing great content is just the start. Reaching your intended audience is the next critical part.
WordPress is not just the ultimate platform for content creation, it can be leveraged in many different ways to build that important reach – through social and email integration and more.
Over the past 8 years, I’ve used WordPress in ways that build those connections, starting with No Treble (a site for bass players). I’ve learned what it takes to get content shared across the social web, how to use WordPress’s incredible built-in features (like category feeds) to generate relevant, high engagement email newsletters and more. I’ve since applied this learning to several client sites with similar success.
No Treble grew to be (and continues to be) the most read publication for bass players in the world (online or off). We’ve been able to shape WordPress into something that has grown our Facebook audience to over 272,000 fans, and we send out 90,000+ emails each month – all triggered by the content we publish on WordPress.
August 31, 2017 — There are few things that can help a site with organization more than getting things categorized correctly. There are also few things that can be more confusing, over-used or more diluted than how these terms are defined on a site. Let’s look at the good, the bad and the ugly and ways to clean things up so that using categories actually work for your users and help them find what they are looking for.
We’ll also explore cool ways that you can use categories to display your posts in interesting ways – there’s way more than the list in the sidebar!
January 14, 2017 — Adding Content To Your WordPress Website
Pages Versus Posts: What’s the Difference?
The Importance of Regular, Relevant Content
Planning Your Parent and Child Pages
Planning Your Posts: Categories and Tags
Getting Familiar With The ToolBar
Publishing Options: Status, Visibility, Schedule
Adding Media: Photos, Videos, Documents
Managing Existing Posts and Pages Quickly
March 10, 2016 — I pilastri dell’editing di WordPress, elementi apparentemente semplici da usare, hanno delle caratteristiche e specifiche proprie, che è utile conoscere per usarle al meglio e rendere il proprio sito attrattivo e migliorarne l’indicizzazione sui motori di ricerca. Nel corso dell’intervento, inoltre, Laura Salvai, editor da più di 30 anni, indica alcuni suggerimenti per migliorare lo stile di scrittura e rendere la lettura piacevole.
January 19, 2016 — Facet-nating! – Using FacetsWP
This is the next step in Content Architecture. What happens when you have huge amounts of information or posts that can be put into more than one category at the same time? This talk will describe how you guide users from multiple paths to the same content. The intended audience are for those people who have their sites up and running, but need to rethink their content organizational structure.
September 11, 2015 — There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.
May 8, 2015 — WordPress Post Categories screen
November 1, 2014 — WIRED.com had 36 separate WP installs which grew into a maintenance headache. Kathleen share lessons learned from migrating over 100,000 posts from 17 blogs into one install – and how they lived to tell the tale.
October 20, 2014 — There’s a thin line between a content-rich WordPress website and a content-cluttered one. When your list of posts or pages goes beyond a few screens, it’s a sign that you might want to do some spring cleaning. In this talk, I’ll share strategies to reviewing your existing content, purging or updating old posts, and how to re-structure your content plan to help keep things organized in the future.
September 27, 2014 — This introduction to WordPress walks the fine line between abstract concepts and specific use-cases for many administrative tasks within WordPress. The goal of the presentation is to not-only teach you how to navigate and use different functionality with WordPress’s dashboard, but to also provide understanding as to why the differences in functionality exist. By the end of the presentation, you should understand how to use WordPress to effectively create and manage simple websites. Topics covered: common settings, pages, posts, categories & tags, themes, widgets, and plugins.