March 30, 2020 — You’ve got a website that’s SEO’d. Where do you go from there? In this talk, you’ll get top actionable tips for acquiring new clients, from smartly packaging your WordPress services through acquiring and closing leads.
March 20, 2020 — With enough experience, everyone has had clients who start off well before going rogue. They might go silent, ignore your requests for information, become unreasonable in their requests, or even refuse to pay your final invoice.
With a little preparation, you can drastically reduce these incidences while improving your professionalism, reducing your financial risk and minimising your stress to boot.
In this talk I’ll cover:
Warning signs and red flags to watch for
Designing an awesome client onboarding process to minimise the risk that clients go rogue
Specific words and phrases to use when you’re in the thick of a client crisis
How to write your own policy (even if your company consists of me, myself and I) for dealing with these situations.
Regardless of the particulars of what you do, everyone in business needs to be an awesome communicator, not just over email, but face-to-face, through video and other copy.
Communication is not just what you say, it’s what people hear. So we’re going to look at why people act the way they do, how we react to difficult or confusing clients, and how to better communicate so that you can reduce client friction as well as your own stress.
This is not a technical or complex talk.
The target audience is for website designers who have struggled with managing clients’ expectations and want to do a better job of client communications while also reducing their risk.
February 25, 2020 — Through all these excuses and some legitimate reasons, as business owners we must continue to provide the impeccable white glove service our clients have come to expect from us. In this talk, Charles will go over ways of handling different clients with and scenarios with the same level of compassion and service his and hopefully your company has become known for. Key areas such as listening, responding with empathy, learning how to avoid the drama queens and what to do when you find yourself in business with them.
January 16, 2020 — November 9th, 2017 – This session is meant for anyone who works directly with clients!
Christina will be giving tips and sharing stories on how to keep clients happy by being open (when possible), honest (without hurting feelings :p), and constantly resetting expectations.
Do you feel like you could use a “softer touch” when having to push back to clients? Then attend this talk! Do you get nervous when having to answer pointed questions? Then this talk is for you! Do you wish you had a better process that would set you and your client up for success? See you there! Do you want to work at keeping your clients happy- be there or be square!
December 25, 2019 — Few topics make people nervous like asking to get paid and discussions of money. Maintaining clients can be one of the most intimidating aspects of working in the WordPress community, especially among freelancers and small businesses. This talk will discuss approaches to charging clients, how to filter out the clients you don’t want while attracting better ones, how to get them to agree to more money, and the idea of a more balanced lifestyle and how it relates to payment.
December 19, 2019 — Speed matters. People are impatient. If your website or a client’s website doesn’t load quickly – within a just a couple of seconds – many visitors will abandon it completely. A slow site means lost time & revenue. But figuring out how to speed up a slow site can be HARD. Everyone’s got a suggestion and an idea for how to fix your performance issues, but most are just guesses, and not based on real data. STOP GUESSING. If you have a performance issue, or just want a faster site, you need to KNOW exactly what is slowing things down, and how to fix it. This talk will show you how.
October 17, 2019 — This session will explore why WordPress sites get hacked, how you know you have been hacked, what are the implications of a hack, and what are some of your options to fix your hacked site. It will also look at both simple and more complex solutions to reduce your risk to your WordPress website so you never face a similar night of horror.
October 9, 2019 — Have you ever had a client insist on having admin access to their website? They own it, so they have that right…but how long did it take before they called you to fix what they broke once they logged in?
While clients who break their own sites are guaranteed revenue, those calls never come at a convenient time and are ALWAYS urgent.
So what can we do to both empower our clients and make sure their sites continue to run well?
This talk will present several ideas for ways that we can do just that, including:
How to train a client in WordPress
How to set user permissions
How to set pricing for fixing mistakes
Creating a user manual
Other tips for managing the client relationship
Attendees will leave with some good ideas and action items to better help clients help themselves…or not.
September 24, 2019 — As somebody who has been both a developer and marketing team leader in my career, I’ve been able to see when projects go wrong between developers and external or internal marketing teams.
In this talk, I’ll share a few areas on where relationships break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.