December 31, 2021 — Nejčastější „achjo, to jsem měl vědět…“, které slýchám od klientů aneb právní omyly, které zpětně neuhasíte. Jakým „botám“ se vyhnout, když si vybíráte svou novou značku? Do jakých registrů fakt mrknout, než spustíte svůj byznys plán a proč? Proč je lepší používat v onlinu jen svoje produktové fotky? A jak (a s čím) jít do byznysu s kamarády a rodinnými příslušníky? Pojďme na to mrknout prakticky, zlehka a bez paragrafů.

November 3, 2020 — 2020 isn’t like anything we’ve experienced in modern days. The landscape has changed. How we communicate with one another has changed. Masks, online conferences, email, check-ins, text messages… these all have a bigger impact than ever before on how we connect with other — including our clients. Let’s talk about how to maintain human connection with clients given our new “normal.”

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August 31, 2020 — You have prepared endlessly and proudly pitched your client. Now you wait, only to hear they have selected another agency or maybe a freelancer. When faced with rejection, how do you keep yourself focused and motivated to continue? This talk will focus on ways to stay positive while continuously improving your pitch (and yourself).

August 6, 2020 — Първата стъпка към успешни отношения с нов клиент е поставянето на правилните очаквания и за двете страни. Тази лекция ще ви преведе през стъпките да идентифицирате и създадете свой собствен процес за client onboarding, за да направите комуникацията, управлението на проекти и бъдещата съвместна работа лесна с всеки нов клиент. Ще бъдат показани полезни инструменти и стъпки, чрез които да изясните какво работи за вас и как да подходите.

June 26, 2020 — Has a client ever wasted your time in a consulting session? Have you ever had a one-hour consultation turn into three? Have you experienced the sinking feeling that happens when you leave the consultation and realize you failed to ask a key question? This talk provides answers to these issues and more.

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June 26, 2020 — Clients can be the best and worst part of running a WordPress business. This talk suggests strategies and practices to help prevent the most common problems freelancers face with clients.

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June 19, 2020 — This talk recommends five essential questions to ask on a sales call. Make better use of your time and improve your chances of success.

June 9, 2020 — The workshop will enhance participants’ performance as leaders and deal makers who achieve results through creative problem solving and collaboration. At the end participants would be able to:

Understand the challenges to a successful negotiation
Approach problems or issues with a win-win mindset

March 30, 2020 — You’ve got a website that’s SEO’d. Where do you go from there? In this talk, you’ll get top actionable tips for acquiring new clients, from smartly packaging your WordPress services through acquiring and closing leads.

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March 20, 2020 — With enough experience, everyone has had clients who start off well before going rogue. They might go silent, ignore your requests for information, become unreasonable in their requests, or even refuse to pay your final invoice.

With a little preparation, you can drastically reduce these incidences while improving your professionalism, reducing your financial risk and minimising your stress to boot.

In this talk I’ll cover:

Warning signs and red flags to watch for
Designing an awesome client onboarding process to minimise the risk that clients go rogue
Specific words and phrases to use when you’re in the thick of a client crisis
How to write your own policy (even if your company consists of me, myself and I) for dealing with these situations.
Regardless of the particulars of what you do, everyone in business needs to be an awesome communicator, not just over email, but face-to-face, through video and other copy.

Communication is not just what you say, it’s what people hear. So we’re going to look at why people act the way they do, how we react to difficult or confusing clients, and how to better communicate so that you can reduce client friction as well as your own stress.

This is not a technical or complex talk.

The target audience is for website designers who have struggled with managing clients’ expectations and want to do a better job of client communications while also reducing their risk.