‘content-first’ Videos

  • Emily Straubel: How Using a Content-First Approach to Web Development Saves Money and Client Relationships

    WordCamp Portland ME 2017Speaker: Emily Straubel

    June 5, 2017 — Creating high quality content before designing and developing a custom WordPress site can be the difference between a successful project and one that goes over budget, wastes time and leaves everyone feeling frustrated. Unfortunately, the reality is that clients underestimate the enormous task of writing and editing and aggregating the right content.

    After some trial and error, our team at Big Room Studios has worked to incorporate content gathering, writing and editing into every part of the web development process.

    I’ll go over how we incorporate content creation into:
    1. The sales process
    2. Client intake and education
    3. Wireframing and Information Architecture
    4. Development sprints
    5. Final writing and editing before launch

    Presentation Slides »

  • Vinay Raghu: Content is a Beast – A Content-first Approach to Building WordPress Websites

    WordCamp Rhode Island 2015Speaker: Vinay Raghu

    October 2, 2015 — Content is the biggest bottleneck in any web design project. From ideation to development through review and signoff, there are several bumps on the road to building a content focused website. Don’t settle for Lorem Ipsum while waiting for signoff on content. Adopting a content-first approach helps tackle these issues iteratively and through collaboration.

    In this talk we cover:

    – A content-first approach to building wordpress websites
    – Why you should never use Lorem Ipsum
    – Importance of content-informed design
    – A collaborative approach to content development
    – How content informs UX and accessibility
    – Make the best use of WordPress as a CMS

  • Jo Grey: Why Isn’t My Beautiful Website Enough?

    WordCamp Brisbane 2015Speaker: Jo Grey

    October 1, 2015 — 3 tips to help web designers get the right content from clients. Some easy-to-use sites designers can refer their clients to, such as building infographics, images for their blogs, and topic ideas.

    Jo will cover some of the following topics during her presentation:

    – Why a pretty website isn’t enough.
    – Providing content slows the web designer down.
    – Content generating ideas.
    – Content moving with the times – not static.
    – Clients start off strong, then fade when novelty of being a blogger fades.
    – Strategies and tips to help clients manage their content
    – Ways web designers can help get the right content the first time.
    – Repurposing existing content.
    – Engagement.
    – Personality in content.
    – Stories matter.