Emily Straubel: How Using a Content-First Approach to Web Development Saves Money and Client Relationships

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June 5, 2017

Creating high quality content before designing and developing a custom WordPress site can be the difference between a successful project and one that goes over budget, wastes time and leaves everyone feeling frustrated. Unfortunately, the reality is that clients underestimate the enormous task of writing and editing and aggregating the right content.

After some trial and error, our team at Big Room Studios has worked to incorporate content gathering, writing and editing into every part of the web development process.

I’ll go over how we incorporate content creation into:
1. The sales process
2. Client intake and education
3. Wireframing and Information Architecture
4. Development sprints
5. Final writing and editing before launch

Presentation Slides »

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WordCamp Portland ME 2017 24


Emily Straubel 1


content-first 3
Development 330


English 7684

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