December 3, 2022 — Learn all about images on the web! Topics include current formats, how browsers load images, and upcoming formats.

Start with a review of image formats commonly used on the web today: JPEG, GIT, PNG, SVG, and WebP. Find out what each format is good for, as well as when and how to use them.

Then dig into the surprisingly complicated loading process of pages and images in the browser and the implications for site optimization.

Finally, dive into newer formats like AVIF, JPEG XL, and WebP2, and how to begin using those in your projects.

November 26, 2022 — Learn more about design patterns that help to make digital work more accessible to people with cognitive disabilities.

Cognitive disabilities are among the most prevalent types of disabilities, yet experts have struggled to provide web accessibility best practices due to cognitive disabilities being such a broad category. Fortunately, recent work by standards groups has begun to address this deficiency.

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June 27, 2022 — Learn the importance of the podcast market today. Find out why the WordPress community should embrace it and how to integrate podcasting into a site. Learn more about the opportunities for plugin and theme developers to serve this niche.

There are 850,000 active podcasts in 2022 and it’s growing fast. Yet many new podcasters use generic sites that limit their possibilities.

June 1, 2022 — This talk suggests values and principles for recognizing high-quality free information.

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May 12, 2022 — Learn how to consider user-intent and use diversity of content to improve SEO.

December 1, 2020 — As creators and marketers, bloggers and website owners face challenges when it comes to creating content plans. Aligning on a scope of work to feature on a blog and set of social media channels can be equally frustrating to the client as well as the creator.
-Creating Influencer Marketing Plans
—Who is your target demographic?
—Types of Influencer Marketing Content
—-Blog Content
—-Instagram Posts and Stories
—-YouTube Videos
—-Podcast Episodes
Basics of determining an effective plan and creating a scope of work.

July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

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July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

Presentation Slides »

July 12, 2020 — Are you creating content that you believe is under-performing? Or are you looking to start a website and aren’t sure what content to create? Regardless of your situation, this session will help you step back and create a content strategy that will ensure you have a purpose and audience in mind for every piece of content you publish. You’ll pick up tips that will help you narrow your content focus, identify your unique content angle, match the language of your prospective customers for SEO, and better understand what content to create and why.

Presentation Slides »

June 21, 2020 — Without a solid understanding of an audience’s likes, dislikes, and problems, it’s too easy to miss the mark with content. This talk explains how to create brand personas, and how to use personas in projects and content creation.

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