June 27, 2019 — This session is for Website Developers and Designers who are looking to provide a more personalized customer experience. The tools and technologies have advanced now to the point where, with a little work and patience, you can provide a personalized customer experience that speaks directly to your customers’ needs and desires on an individual, customer-by-customer basis. No more one-size-fits-all.

We’ll review, on a high level, the tools and strategies you can begin to implement today to attract and build a loyal customer base by providing each customer with a REMARKABLE, personalized customer experience.

November 16, 2017 — This talk will cover best practices that you can use to get effective support from theme and plugin shops as a freelancer, blogger, agency, enterprise, or government client.

From the other side as a customer support provider, this talk will also discuss best practices that you can use to provide effective support to your customers for your theme, plugin, or service.

November 12, 2016 — As a website builder I see a lot of enthousiastic solo entrepeneurs drive away their website visitors. They don’t want to, of course, and they do it unintentionally. They don’t even know that they’re doing it. But they do. In my session you’ll discover the 5 most important ways of driving away your visitors AND of course how to turn them into ways of attracting visitors.

November 11, 2016 — Het is tegenwoordig ontzettend makkelijk om met WooCommerce een webshop te lanceren. Maar dan ben je er nog niet! Hoe zorg jij er voor dat jouw bezoekers klant worden en jouw bedrijf een succes is?

Na ‘Verleid het brein’ heb je inzicht gekregen in de psychologie van het verleiden en zijn je handvaten aangereikt waarmee jij direct jouw bezoekers kunt overhalen om klant te worden en te blijven.

November 3, 2016 — In his speech, Managing a small WordPress agency, Dalibor will point out a few important topics for an efficient business model: how to target customers and their needs, understanding competition and how the website can be integrated in the company’s business model.

Presentation Slides »

November 2, 2016 — A lot of developers and WordPress experts tell people what to do with it and how awesome it is.

As a WordPress user and developer for nearly 12 years, I think it is important for business owners and small agencies to understand the common traps of using such a user friendly system.

So I am going to concentrate on highlighting areas that people need to be wary of in order to create great, effective and excellent value Wordpress websites.

Presentation Slides »

February 15, 2016 — A talk on how Anthropology and other human sciences can be applied to identifying customer journeys and improving customer experience as a whole. Marcela will focus on behavioural principles and how these are applied to marketing and user research projects.