Marcela Ospina: Integrating Behavioural Principles into Effective Design

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February 15, 2016

A talk on how Anthropology and other human sciences can be applied to identifying customer journeys and improving customer experience as a whole. Marcela will focus on behavioural principles and how these are applied to marketing and user research projects.

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WordCamp Cape Town 2015 14


Marcela Ospina 1


behavioural principles 2
customer experience 7
marketing 193


English 9310

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