Marcela Ospina: Integrating Behavioural Principles into Effective Design

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Published

February 15, 2016

A talk on how Anthropology and other human sciences can be applied to identifying customer journeys and improving customer experience as a whole. Marcela will focus on behavioural principles and how these are applied to marketing and user research projects.

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Event

WordCamp Cape Town 2015 14

Speakers

Marcela Ospina 1

Tags

behavioural principles 1
customer experience 1
marketing 10

Language

English 4026

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