December 18, 2023 — In questo talk mi piacerebbe parlare di quella che per me è la nuova frontiera dei negozi online con WordPress partendo da un plugin relativamente recente che si chiama SureCart.
Il talk non è incentrato su questo specifico plugin ma quest’ultimo viene preso solo come riferimento per fare una riflessione su sistemi come questo e perché potrebbero prendere molto piede nel mondo di WordPress.

December 18, 2023 — Con la trasformazione digitale e l’avvento dell’ecommerce per i retailer la parola chiave è diventata da tempo “omnicanalità”.
Oggi più che mai è diventato fondamentale riuscire ad avere una strategia digitale integrata che coniughi online e negozio fisico.
Questo approccio fa aumentare la fidelizzazione, ottimizza la customer journey e diversifica le strategie di marketing. Il local marketing si inserisce in questo, dando un fil rouge che potenzia il negozio fisico attraverso gli strumenti online e contemporaneamente guida l’acquisto sull’ecommerce.
L’intervento vuole essere una “miniguida” di cosa si può fare e come applicarlo. Strumenti come una semplice pagina di un sito WordPress unita alla scheda di Google Business Profile possono dare grandi soddisfazioni. Risultati che possono essere ampliati grazie a campagne di advertising locale.

October 13, 2023 — Increasing conversion rates is a game of micro-improvements, data monitoring, experimenting, and more micro-improvements.

This presenter has been working with WordPress products for 10 years, and has lead marketing teams toward increasing success with online conversion at StellarWP.

Find out how to track marketing metrics, visualize data for insights, and ignore the rest.

September 20, 2023 — La vente en ligne a été renforcée par la crise sanitaire. En 2020, 86% de la population suisse a fait des achats en ligne, soit 12% de plus qu’en 2019.

Toutefois, générer des ventes sur internet nécessite une bonne connaissance des leviers digitaux. À ce titre, l’optimisation du taux de conversion d’un site eCommerce est devenu un élément indispensable pour une stratégie marketing efficace.

Découvrez une série d’optimisations (faciles à mettre en place) pour optimiser un site eCommerce et booster les ventes en ligne.

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May 9, 2023 — WooCommerce est une excellente solution e-commerce parfaitement intégrée à WordPress, mais son potentiel est largement sous-estimé. De prime abord, ce n’est pas sexy !

Je relève le défi de vous convaincre du contraire au travers d’une série d’astuces pour créer le WooCommerce de vos rêves avec : des parcours utilisateurs attractifs, des tunnels de ventes optimisés, des e-mails personnalisés de A à Z, un espace client entièrement revu et le respect des normes de qualité Web (SEO, performances, accessibilité).

Cette présentation sera entièrement basée sur des projets réels pour une conférence 0% bullshit !

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December 18, 2022 — Learn how to evolve your eCommerce business from a single website to an omni-channel customer acquisition experience. Find out which channels are best for different industries and how to keep commerce data connected between channels.

November 22, 2022 — This presentation explores using a new and free WooCommerce alternative plugin for faster, frictionless sales. Learn more about the potential to increase revenue through conversion optimization and easier setup with SureCart.

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November 7, 2022 — This talk explores how commerce has evolved, the trends we are witnessing in customer behaviors and expectations, and how merchants — and those who support them — can adapt to the new normal by meeting their customers where they are.

The lines between the physical and digital worlds have converged, impacting the ways in which commerce operates. The shopping experiences that customers want and expect are dramatically different than before.

Consumers expect to purchase whenever they want, from anywhere in the world, and in their preferred local payment methods. How do merchants — and the agencies and developers that support them — adapt to a digital-first and borderless world?

October 20, 2022 — Ein kleiner Überblick, welche Lösungen zur Verfügung stehen, wenn der Verkauf über den deutschsprachigen, bzw. den Euro-Raum hinausgehen soll. Neben grundsätzlichen Überlegungen schauen wir uns ein konkretes Umsetzungsbeispiel anhand einer Buchungsplattform an.

December 22, 2021 — This lightning talk offers suggestions for how e-commerce site owners can “Woo” customers to increase sales.

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