June 1, 2018 — Benefici e ambiti di utilizzo, verifiche e condizioni da rispettare, aspetti tecnici da conoscere, per ottimizzare i risultati di invio massivo di e-mail personalizzate tramite l’uso di MailPoet e di MailChimp, due tra i più diffusi sistemi integrabili con WordPress.
May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.
April 24, 2018 — Sono nati come semplice diario personale pubblicato in rete. Poi sono diventati uno degli strumenti di comunicazione più utilizzati sul web e infine con l’avvento dei Social Network sono stati dichiarati morti. Ma non è così. In molti non hanno ancora compreso l’enorme potenziale del blog che oggi è diventato un vero e proprio strumento di marketing in grado di condizionare le sorti di qualsiasi azienda.
April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.
April 12, 2018 — แนะนำเครื่องสาย Digital Marketing สำหรับ WordPress (และ Non-WordPress บางส่วนที่สามารถติดตั้งลงบน WordPress ไ้ด้ง่าย หรือเป็นเครื่องมือที่ทุกคนควรมีติดเว็บไว้) เช่น Sumo, Yoast, Pretty Link, Tracking Code Manager, Google Webmaster Tools, MailerChimp, Mailerlite, Jetpack, Social Sharing Button, Gravity Forms, Zapier และอื่นๆ เพื่อเตรียมเว็บไซต์ของผู้ฟังให้พร้อมสำหรับการทำ Digital Marketing * หัวข้อนี้มี Speaker 2 คน (แบงค์ และอร)
February 27, 2018 — This session is led by video marketing expert Isaac Irvine. Isaac has been working at GoDaddy since 2007 and has a lot of experience in the social media and marketing world! In his session, Isaac will be going over what makes a video go viral and how it can lead to increased brand awareness for your company. The world we live in today is saturated with content–and Isaac will provide you with tangible steps you can take to make your videos stand out. You’ll walk away with a better understanding of how to create brand awareness through video content, how to spot the potential for your content to go viral, and how to determine what you should invest to get your content seen by a larger audience!
February 22, 2018 — Are you a small, ambitious nonprofit with lots of programs but a little marketing budget? Is it hard to show what you do on your WordPress website because your org just does so many different things? Do you need help maximizing your WordPress site’s potential to market your mission? In this session, we’ll share 3 cost-effective ways of promoting your nonprofit’s work:
1. Build an online annual report
This is a highly effective and super shareable way of showing your nonprofit’s impact. And you won’t have to print and mail those reports again.
2. Build microsites for your special programs/events
Highlight your special fundraising events or conferences with a microsite, which has its own mini navigation bar.
3. Create an issue specific resource
You can create a crowd-sourced Google sheet that will drive new traffic to your site. It’s an easy to maintain document too. (Ex: Women in Tech).
February 8, 2018 — Una charla donde veremos como implementar algunos procedimientos y técnicas para potencializar estrategias de mercadeo mediante: tracking, analytics, optimization y automation.
Desde la integración de tag manager hasta la compra de pauta programada.
January 23, 2018 — SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
December 10, 2017 — My talk will focus on how we as a community can work together to drive the next phase of growth for WordPress that goes beyond just relying heavily on the product itself and the breadth of the community. With other, proprietary, platforms gaining ground in the marketplace and spending large amounts to build their brands, it is increasingly important that we are able to compete in more conventional ways. I’ll cover the opportunities for WordPress growth, the potential role and efforts to-date of the Growth Council, and the efforts Automattic is making to grow our brands and WordPress as a whole.
Specifically, I’ll share:
– Data on the growth and marketing efforts of the competitive platforms.
– Opportunities and challenges presented by those platforms.
– Marketing and brand positioning of Automattic products.
– Ways we, as a community, can work together to ensure strong growth in the future.