June 10, 2019 — Our lightning talk speakers answer questions after presenting.
Content Strategy in a Gutenberg World
Getting Into Position Zero – How to Leverage Content to Rise Above the Competition
Killer Keywords: How to Write Content for Both Humans and Search Engines
June 6, 2019 — The journey of product marketing starts with the conception of the product itself. The success and failure of a product is basically determined during its inception – This may sound a bit prophetic, but conception of a product is the very basis of its success. WordPress got traction because of its underlying concept of open source and its ability to fulfill the most acute principles of UX.So, any WordPress product should have this very traits built into it – they should be built to serve a specific function, should be free (at least the most compelling part of it), and most of it should excel in the basic principles of sustained usability. These are the very elements that determine the scope and extent of success of a product on WordPress.
April 24, 2019 — Measurable outcomes: Key tools the you can employ to create a successful inbound marketing strategy combining WordPress and 3rd party applications.
• WordPress – website
• Tawk – Site chatbot or similar
• GetResponse / Mailchimp / SendinBlue – Email marketing system and WordPress integration
• GetResponse / Thrive leads – Landing pages to attract leads to give their email in exchange for information and how it can integrate into WordPress
• CRM system – manage leads with WordPress integration
April 15, 2019 — L’influencer marketing oltre le mode (e il sentito dire). Prassi e consigli per creare sinergie di valore con gli influencer e renderle strumento strategico e performante per i brand.
March 15, 2019 — Interview with developer Gary Jones, a WordCamp and Contributor Day organiser, on why he contributes to the WordPress open source community and would encourage others to do so.Gary organised the contributor event in London, UK in 2018 and has been a long term organiser of WordCamp in the city.
March 15, 2019 — Interview with agency director Dan Maby, an organiser of WordPress London and WordCamp London, on his enthusiasm for the platform and the community.The video is part of a series of interviews by the Make WordPress Marketing team at WordCamps and MeetUps to highlight the community and encourage contributors.
March 15, 2019 — Interview with developer Sabrina Zeidan on her first talk at a WordCamp, presenting for the first time in English, and how she discovered WordPress and multisites.The video is part of a series of interviews with the Make WordPress Marketing team at WordCamps and MeetUps to highlight the community and encourage contributors.
March 4, 2019 — Στην ομιλία της Μαρίνας θα περάσουμε από τα βασικά της μεθοδολογίας του Inbound μάρκετινγκ και θα καλύψουμε όλα όσα πρέπει να γνωρίζετε εάν θέλετε να υιοθετήσετε αυτήν την καταπληκτική προσέγγιση και να μετατρέψετε πλήρως την ηλεκτρονική παρουσία σας.
During Marina’s talk we’ll go through the basics of the Inbound marketing methodology and we’ll cover everything you need to know if you want to adopt this amazing approach and transform entirely your online presence.
March 1, 2019 — I intend to discuss podcasts, how they work in a content marketing plan, how to create them (in broad terms) and how to use them effectively, in a marketing plan.
Audience: Anyone interested in including podcasts in their marketing plan.