‘marketing’ Videos

  • Frédérique Game: Design et Marketing: guidelines et process au service de vos projets web

    Frédérique Game: Design et Marketing: guidelines et process au service de vos projets web

    WordCamp Lausanne 2018Speaker: Frédérique Game

    October 11, 2018 — Afin de bien structurer le périmètre d’un projet web et répondre aux besoins d’un client : mettre en place une communication sur mesure à l’aide de guides, guidelines, patterns, règles de marketing et typographiques, établir des flux et process efficaces.

  • Andi Wilkinson: So You Have a Website. Now What?

    Andi Wilkinson: So You Have a Website. Now What?

    WordCamp London 2018Speaker: Andi Wilkinson

    October 4, 2018 — Around 45% of what is classed as UK Business have little to no web presence and even for a large percentage of those who do, they are navigating through a minefield of online tools and platforms, with no direction. I will guide you through a series of steps to help you go and grow online with WordPress as a scalable platform. I will give you top tips on the many other steps that feed into your online presence, from content, to the many forms of marketing, measuring and tracking for success.

  • Chris Heine: Marketing Automation - Without It Your Customer Has A Hole In Their Marketing

    Chris Heine: Marketing Automation – Without It Your Customer Has A Hole In Their Marketing

    WordCamp Peoria 2018Speaker: Chris Heine

    September 30, 2018 — In this age of digital marketing, many if not most business owners consider a website a stand-alone destination. Once it is built, they may just assume that visitors will automatically click, text or call if they are interested. In reality, no matter how much traffic you can drive to your website – whether that is through traditional advertising, digital ads or other business development actions – chances are very good that the largest percentage of visitors are genuinely interested, but not quite ready to buy.

    Marketing Automation allows you to nurture the relationship over time, to educate, inform, flirt, promote, and stay top of mind as you deepen your relationship.
    Marketing Automation allows you to create a ‘stickier’ website, with irresistible downloads, that enable your client to capture a prospect’s contact information.
    Marketing Automation’s IP sensing code, can tell you who visited what pages, and later will sync up with contacts after they take action.
    When a website is properly designed to utilize Marketing Automation, your client should be able to segment her or his prospects depending on the product or service they are specifically interested in. This enables the business owner to trigger a series of communications just on that topic – which should make these emails more welcome and more relevant to the consumer. Marketing Automation is a powerful tool to offer your WordPress client – not only that, but you can use it for your business too.

  • John Centofanti: Brand Positioning: Growing Your Business by Finding Your Niche

    John Centofanti: Brand Positioning: Growing Your Business by Finding Your Niche

    WordCamp Pittsburgh 2017Speaker: John Centofanti

    July 25, 2018 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

    Presentation Slides »

  • Nicholas Segura - Including Hispanic and Diversity to your Social Media Mix

    Nicholas Segura – Including Hispanic and Diversity to your Social Media Mix

    WordCamp Kansas City 2018Speaker: Nicholas Segura

    July 24, 2018 — Hispanic consumers are young, averaging only 27 compared to 42 for average American consumers. Additionally, Hispanics over-index in social media. Is your brand growing this incredible share of consumers? Considering diversity and multicultural perspectives is critical to reaching this young powerful market.

    Presentation Slides »

  • Renato Gelforte: DEM (Direct Email Marketing) con WordPress

    Renato Gelforte: DEM (Direct Email Marketing) con WordPress

    WordCamp Torino 2018Speaker: Renato Gelforte

    June 1, 2018 — Benefici e ambiti di utilizzo, verifiche e condizioni da rispettare, aspetti tecnici da conoscere, per ottimizzare i risultati di invio massivo di e-mail personalizzate tramite l’uso di MailPoet e di MailChimp, due tra i più diffusi sistemi integrabili con WordPress.

  • Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    WordCamp Retreat Soltau 2018Speaker: Raffaella Isidori

    May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Nando Pappalardo: Il blog come strumento di marketing

    Nando Pappalardo: Il blog come strumento di marketing

    WordCamp Rome 2017Speaker: Nando Pappalardo

    April 24, 2018 — Sono nati come semplice diario personale pubblicato in rete. Poi sono diventati uno degli strumenti di comunicazione più utilizzati sul web e infine con l’avvento dei Social Network sono stati dichiarati morti. Ma non è così. In molti non hanno ancora compreso l’enorme potenziale del blog che oggi è diventato un vero e proprio strumento di marketing in grado di condizionare le sorti di qualsiasi azienda.

    Presentation Slides »

  • Maria Silvia Sanna: Marketing turistico - il felice matrimonio tra contenuti e dati in Salzburgerland.com

    Maria Silvia Sanna: Marketing turistico – il felice matrimonio tra contenuti e dati in Salzburgerland.com

    WordCamp Rome 2017Speaker: Maria Silvia Sanna

    April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.

    Presentation Slides »

  • Oravee Smithiphol, Sitthinunt Pholvisutsak: Marketing Tools for WordPress

    Oravee Smithiphol, Sitthinunt Pholvisutsak: Marketing Tools for WordPress

    WordCamp Bangkok 2018Speakers: Oravee Smithiphol, Sitthinunt Pholvisutsak

    April 12, 2018 — แนะนำเครื่องสาย Digital Marketing สำหรับ WordPress (และ Non-WordPress บางส่วนที่สามารถติดตั้งลงบน WordPress ไ้ด้ง่าย หรือเป็นเครื่องมือที่ทุกคนควรมีติดเว็บไว้) เช่น Sumo, Yoast, Pretty Link, Tracking Code Manager, Google Webmaster Tools, MailerChimp, Mailerlite, Jetpack, Social Sharing Button, Gravity Forms, Zapier และอื่นๆ เพื่อเตรียมเว็บไซต์ของผู้ฟังให้พร้อมสำหรับการทำ Digital Marketing * หัวข้อนี้มี Speaker 2 คน (แบงค์ และอร)