‘marketing’ Videos

  • Chris Taylor: The Next Phase of Growth for WordPress

    Chris Taylor: The Next Phase of Growth for WordPress

    WordCamp US 2017Speaker: Chris Taylor

    December 10, 2017 — My talk will focus on how we as a community can work together to drive the next phase of growth for WordPress that goes beyond just relying heavily on the product itself and the breadth of the community. With other, proprietary, platforms gaining ground in the marketplace and spending large amounts to build their brands, it is increasingly important that we are able to compete in more conventional ways. I’ll cover the opportunities for WordPress growth, the potential role and efforts to-date of the Growth Council, and the efforts Automattic is making to grow our brands and WordPress as a whole.

    Specifically, I’ll share:
    – Data on the growth and marketing efforts of the competitive platforms.
    – Opportunities and challenges presented by those platforms.
    – Marketing and brand positioning of Automattic products.
    – Ways we, as a community, can work together to ensure strong growth in the future.

  • A Tale Of Two WordPress Product Launches

    A Tale Of Two WordPress Product Launches

    WordCamp Bucharest 2017Speaker: Alex Denning

    December 6, 2017 — Alex Denning does marketing for people who don’t like marketing. Alex helps WordPress companies with their products, trainings and services, solving the marketing problem they don’t want to deal with.

    Alex’ will be reckoning “A Tale Of Two WordPress Product Launches“.

  • Silvio Endruhn: Affiliate Marketing mit WordPress

    Silvio Endruhn: Affiliate Marketing mit WordPress

    WordCamp Cologne 2017Speaker: Silvio Endruhn

    December 2, 2017 — Affiliate Marketing mit WordPress

  • Stefanie Fischer: Smartes Marketing

    Stefanie Fischer: Smartes Marketing

    WordCamp Cologne 2017Speaker: Stefanie Fischer

    November 30, 2017 — Ideen und Diskussionsrunde zum Thema Smartes Marketing.

  • Марина Васильовска: Inbound Marketing - променете правилата на играта през 2018

    Марина Васильовска: Inbound Marketing – променете правилата на играта през 2018

    WordCamp Sofia 2017Speaker: Марина Васильовска

    November 21, 2017 — Какво е Inbound marketing – основни принципи и примери за прилагането им, както и инструменти (включително свързани с WP), които съпътстват този маркетингов подход, ще научите от Марина Васильовска.

  • Luca Sartoni: Marketing, I wish I knew that!

    Luca Sartoni: Marketing, I wish I knew that!

    WordCamp Sofia 2017Speaker: Luca Sartoni

    November 16, 2017 — In this talk, Luca Sartoni will tell us about three marketing lessons that he learned the hard way, working on small, medium, and large companies for more than 15 years in the business. How to increase your revenue, lower your costs, keeping the focus on your core values. How to position your services, charging fare amounts, developing better relationships with your clients.

  • John Victoria: 10 Reasons Why Your Site Is Nowhere To Be Found On Google (And What To Do About It)

    John Victoria: 10 Reasons Why Your Site Is Nowhere To Be Found On Google (And What To Do About It)

    WordCamp D.C. 2017Speaker: John Victoria

    November 11, 2017 — Are you frustrated that you’ve spent hundreds to thousands of dollars on your website and you’re getting no business from the internet? Have you been burned in the past by companies who have said they could bring in more website traffic to your site but saw no results? Or are you someone who is trying to do all of the internet marketing yourself and you are absolutely confused with the glut of information on the web?

    If you said “yes” to any of these questions, then this workshop is for you.

    The Organic Internet Marketing Strategy Successful Companies Are Using To Drive Hundreds Of Leads To Their Site
    The Difference Between Google Sponsored Ads/Organic (And Which You Should Use)
    My Shortlist of Mistakes Website Designers Will Make When Building Your Site
    The Three Most Critical Elements To Focus On In A Google Organic Campaign
    How You Can Easily Vet An Internet Marketing Company Who Does “Google” Stuff
    The power of what will be shared in this talk can transform your business forever. Whether you sell a product, offer a service, owant to grow your readership for a blog, differentiate yourself from your competitors, or lead generation…this talk could be crucial to your business’ future success as we move even deeper into the digital age.

  • Aline Roque: Da ideia ao compartilhamento - WordPress como aliado nas estratégia de marketing

    Aline Roque: Da ideia ao compartilhamento – WordPress como aliado nas estratégia de marketing

    WordCamp Porto Alegre 2017Speaker: Aline Roque

    October 24, 2017 — Não se fala em marketing na atualidade sem pensar na criação de estratégias baseadas na geração de conteúdo. Veja nessa apresentação o que é inbound marketing e como utilizar o WordPress como aliado nessa estratégia.

    Presentation Slides »

  • John Centofanti: Brand Positioning

    John Centofanti: Brand Positioning

    WordCamp Toronto 2017Speaker: John Centofanti

    October 24, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

    Intended Audience: This session will help small business owners and leaders to improve their business with better branding.

    Presentation Slides »

  • Lisa Petrovich Smith: Does Your Website Spark Joy?

    Lisa Petrovich Smith: Does Your Website Spark Joy?

    WordCamp Baltimore 2017Speaker: Lisa Petrovich Smith

    October 21, 2017 — As one of your primary marketing tools, your website represents you and your brand to prospective clients and well, the universe.

    Does it make a great first impression? Is it useful and easy to navigate? Does it reflect your brand value? Or is it causing confusion and frustration to your visitors?

    With a nod to Marie Kondo, this fun and creative talk will provide strategies to tidy up, declutter, and freshen up your website. WordPress website designer and strategic communications expert Lisa Petrovich Smith will give you simple, strategic, and sustainable actions to create a powerful website that is both beautiful and useful and that works for your brand.

    Lisa will share actionable tips and takeaways to help the audience:

    Apply key design principles to make a powerful first impression
    Clarify your website’s messaging
    Identify immediate practical steps to improve your website’s usefulness.

    Presentation Slides »