July 8, 2020 — A star-studded panel session with 3 amazing marketers, moderated by a multi-year WordCamp Denver speaker & volunteer, and the WP Girl herself, Angela Bowman.
• Jocelyn Mozak • Chris Lema • Robert Jacobi
July 6, 2020 — So you want to be in control of your own destiny? You want to call the shots and be independent? So did I. And I am now-keyword ‘now.’
Success doesn’t happen overnight. It takes initiative, learning, perseverance, awareness, humility, risk and, most importantly, confidence.
This 20-minute, maybe 15-minute talk to give ample time for questions, is designed to expose you to the real world of WordPress design, development and marketing. I wish I heard this talk when I embarked on my new endeavor. In 20 minutes, I am going to tell you everything you need to know and do to succeed in this line of work. How can I do that in 20 minutes, you ask? Simple. I’m going to give you keys. You find the doors and it’s up to you to unlock those doors.
June 21, 2020 — If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.
James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.
May 30, 2020 — The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.
In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation. Learn from Taylor Waldon how to create content as a team and provide value to both your users and your search engine optimization strategy.
May 30, 2020 — A really good – no, outstanding! – website is one that attracts the people you most want to do business with, and, converts those visitors into loyal clients. When you have a website that does that, you’ve created another valuable member of your business. But how do you do that? I’ll show you a list of common-sense approaches that work for a variety of businesses and solo entrepreneurs. It’s not a get-rich-quick scheme and it’s not some kind of weird code that puts you at the top of Google in five days. It’s a shift in thinking and an application of simple yet sensible content you can put on your site and use in your in-person marketing that will help you speak succinctly and effectively toward your intended audience, and win them over with ease and without sleaze.
April 25, 2020 — Ante el desarrollo del COVID-19 a nivel global, las pequeñas y grandes marcas, se están preguntando qué hacer y qué NO hacer, para seguir manteniendo valor a corto y largo plazo. En esta sesión te compartiré buenas y no tan buenas prácticas, asimismo, tips de adaptación para afrontar el cambio.
April 22, 2020 — As somebody who has been both a developer and marketing team leader in my career, I’ve been able to see when projects go wrong between developers and outside or internal marketing team. In this talk, I’ll share a few areas on where relationships break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.
March 16, 2020 — Nel 2019 spesso si sente dire che il sito internet è qualcosa di vecchio e ormai superato. Che le nuove generazioni puntano molto più sui social e sulle App piuttosto che sul web. Seppure queste affermazioni sono vere, ad oggi, sia per un azienda, sia per un privato, è imprescindibile avere una propria presenza online strutturata alla “vecchia maniera”. Vediamo insieme perché non possiamo ancora fare a meno di avere un sito web e come esso influisca positivamente sulle strategie di comunicazione e marketing moderne.
March 11, 2020 — This presentation will reveal some interesting and creative ways to build your prospect and email list to really explode your business … and in ways that evoke curiosity, likability and wow with your visitors (some will even willingly share and promote for you … could this be the secret to going viral?).