‘marketing’ Videos

  • Josh Fialkoff: Turning Your WordPress Site into a Marketing Automation Engine

    Josh Fialkoff: Turning Your WordPress Site into a Marketing Automation Engine

    WordCamp Boston 2017Speaker: Josh Fialkoff

    August 12, 2017 — Hooray! You’ve got your WordPress Website up and running. Now that it looks great, see how you can use it to get more sign ups, contact inquiries and more for your nonprofit or business.

    We’ll show you how to connect your WordPress Website with some of the leading customer relationship management (CRM) tools and marketing automation systems, so that you can develop long-term relationships with customers, donors, fans and brand advocates.

  • Shilpa Shah: Lessons From Marketing Disasters

    Shilpa Shah: Lessons From Marketing Disasters

    WordCamp Miami 2017Speaker: Shilpa Shah

    August 6, 2017 — Email Marketing is tricky at best but what works very well for most organizations. But sending far too many emails , too few emails, poor messaging can shrink your email list faster than you are building it. This talk will share tips to help you come up with the right strategy for your business.

    A skewed understanding of who your customer is can be disastrous – and building a product for someone you don’t really know, even more so. Besides nudging you to do some serious introspection, the other areas this session will cover are – articulating your product offering clearly, getting your sales pitch right, optimizing on your conversion rate.

    It doesn’t matter if you are a seasoned marketer or simply thinking of launching your own product, this interactive session, peppered with real-life examples, will give you enough food for thought.

    Presentation Slides »

  • Kat Slump: Making Free Stuff Work for You

    Kat Slump: Making Free Stuff Work for You

    WordCamp Omaha 2016Speaker: Kat Slump

    July 23, 2017 — Kat Slump is a rising senior at the University of Nebraska at Omaha where she is pursuing a degree in IT Innovation.
    Kat has had experiences in a variety of areas — from development to marketing to design — interning at Interface School, Flywheel and Apple. In her spare time, Kat loves playing with her kitten, Swift, who happens to be named after her favorite programming language. She also has a love for fashion and blogging. You can find Kat on Instagram & Twitter via @katslump.

  • Nirav Mehta: Build And They Won’t Come - WP Plugin Marketing Tips

    Nirav Mehta: Build And They Won’t Come – WP Plugin Marketing Tips

    WordCamp Mumbai 2016Speaker: Nirav Mehta

    June 30, 2017 — WordPress has more than 50,000 public plugins. Should you build the next one? Will it be worthwhile maintaining it over the next five years? How will people discover your plugin? What activities can suck you away from building great plugins? How do you land up with great reviews for your plugins? Does it make sense to listen to customer feedback? How do you run a business around WordPress plugins and make money?

    Presentation Slides »

  • Emily Breedlove: ReBranding To Modernize Your Marketing

    Emily Breedlove: ReBranding To Modernize Your Marketing

    WordCamp Asheville 2017Speaker: Emily Breedlove

    June 20, 2017 — Emily has been working in WNC since 2007 as a marketing and business development specialist.
    According to Emily, A website is the heart of any brand, but most WNC organizations need help to bring their site into the modern age. However, the process of ReBranding is much more complicated than simply launching a new website. Modernizing an existing brand requires leaders to refine their message, deliver engaging content, and manage a robust platform around the website to maintain a more sustainable relationship with customers.

    Presentation Slides »

  • Colin Dowling: How Do I  Sell While Being 100% Transparent!?

    Colin Dowling: How Do I Sell While Being 100% Transparent!?

    WordCamp Orange County 2017Speaker: Colin Dowling

    June 19, 2017 — WordCamp Orange County 2017 – Business Track
    HOST: Jeff Turner

  • Saurabh Shukla: Marketing Lessons I Learnt From The WP Community

    Saurabh Shukla: Marketing Lessons I Learnt From The WP Community

    WordCamp Nashik 2016Speaker: Saurabh Shukla

    June 15, 2017 — I still like to be called a WordPress developer but I have managed products and dabbled at marketing before. In 2014, I started getting active in the WordPress ecosystem and eventually led the organising of WordCamp Pune 2015.

    In this period, I was able to create successful, non-intrusive promotional campaigns for various WordPress related activities, especially WordCamp Pune. I learnt a lot of things there.

    I have been working since I was 18, so I have been working for 16 years now and I have seen different sales and marketing tactics in my career in different managerial roles. I’m going to compare and contrast concepts behind some common marketing tactics/strategies with some proven engagement strategies that I learnt from the WordPress ecosystem.

    While the topic is definitely business oriented, it will have insights and examples that are useful both for individuals and organisations.

    The concepts are simple and can be grasped by anyone with zero marketing skills, as well.

  • Carrie Dils and Diane Kinney: Marketing for Nerds

    Carrie Dils and Diane Kinney: Marketing for Nerds

    WordCamp Miami 2017Speakers: Carrie Dils, Diane Kinney

    May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?

    That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.

    In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.

    Presentation Slides »

  • Andrea Garcia: Getting The Most of Your Money on Social

    Andrea Garcia: Getting The Most of Your Money on Social

    WordCamp Kansas City 2017Speaker: Andrea Garcia

    May 13, 2017 — Social Networks are increasingly pay to play. It’s easy for big brands to navigate the system what about the more nimble players? We’ve got your back. This session examines the art and science behind marketing campaigns–from the basics of growth hacking to ins-and-outs of paid content marketing.

    Presentation Slides »

  • WordPress Community Interview With Bridget Willard

    WordPress Community Interview With Bridget Willard

    WordPress Community Interview SeriesSpeaker: Bridget Willard

    April 3, 2017 — Bridgett Willard is the Marketing Manager at WordImpress. She started her career with office work, earned a teaching degree, but returned to the office where she carved out a career in social media and marketing.

    She is the co-host of WPblab and co-organizer of Women Who WP meetup.

    She is a member of the Marketing Team and we talk about the Four Horseman of WordPress Marketing.