October 21, 2023 — In dem Talk möchte ich darauf eingehen, wie man seine Webseite durch das Einbinden von dynamische Quellen sowohl für den Besucher interessant macht als auch dem Content Editor Spaß am Befüllen der Webseite bereitet. Der Talk vereint SEO, Marketing, Webseitendesign und Themes in einem.

October 13, 2023 — The talk offers some ideas for growing an online business with a low budget. Learn more about an easy-to-use workflow for measuring and testing a growth-marketing strategy. The speaker has been using this workflow successfully to improve conversion rates by up to 18%.

October 13, 2023 — Learn the craft of content creation from someone who has 10,000 YouTube subscribers and 36,000 followers on Instagram (2023).

Topics include recommended habits for consistently creating new content and how to distribute content to multiple platforms and channels.

Find out how to start, and what to consider as you begin creating content for fun, income, or content marketing.

September 30, 2023 — There is so much to know these days. And so much to track. So much to test. Big companies have made it seem so easy to just “buy” traffic and customers. We’re slowly becoming blind to what it actually is that builds great businesses. It is not you testing the emoji in that subject line of your newsletter. Nor is it the amount of money you spend on advertising.

Everyone is leaking energy, time and resources focusing on, and optimizing, the wrong things. In this talk, I’ll show you what it is you should be focusing on, and what you should be optimizing. Time to get that energy and those resources back and spend them on the things that will make your business thrive!

September 29, 2023 — WordPress was already popular in 2016 but relatively simple content management system primarily used for building basic blogs and websites.

Fast forward to 2023, WordPress has evolved into a powerful platform that can create complex e-commerce sites, membership platforms, and even mobile apps.

As a result, how we market and sell WordPress needs to evolve.

This talk addresses the need to adapt new approaches to selling WordPress in the ever-evolving web design and digital landscape.

August 10, 2023 — The topic will focus on four WordPress marketing channels – WordPress.org, YouTube, Email Marketing and Affiliate Marketing. It will help the audience to understand why to choose the marketing channels, see real examples, and know the necessary steps to get started with WordPress marketing.

February 28, 2023 — Marketing Éthique : C’est quoi ? Comment faire ?

On en entend de plus en plus parler, et pourtant :
Mettre “marketing » et “éthique » côte à côte, ça nous fait toujours autant grincer des dents !

Et encore plus à une époque où le marketing devient tout-puissant et où les outils web nous permettent de pousser toujours un peu plus les limites de l’”éthique ».

Alors pendant ce temps ensemble, on va lever les mythes du marketing :
Peut-on réellement faire de la communication digitale ET responsable ? Qu’est-ce que le « marketing éthique », quels sont les risques ? Qui est concerné‧e et comment le faire ?
… Et si c’était seulement un effet de mode ?

Presentation Slides »

December 19, 2022 — Learn more about the fundamental techniques and tools for using video to increase conversion. Find out how to focus video content on engagement, signup, lead generation, sales, or anything else that is a priority action from your audience.

The presentation also covers using a WordPress video marketing tech stack, including plugins and others services.

Presentation Slides »

December 18, 2022 — Un blog è la base del posizionamento di un sito.

Fondamentale avere un CMS performante come WordPress, ma per posizionarsi occorre investire tantissimo sulla produzione di contenuti.

Come trovare sempre idee fresche e frizzanti per scrivere post? Attraverso un’analisi di mercato che ci aiuti ad intercettare le esigenze dei nostri lettori.

Presentation Slides »

December 15, 2022 — Learn more about getting started as a web development streamer. The presenter shares her personal experience as a streamer. Find out how you can build on her lessons learned.