October 21, 2017 — As one of your primary marketing tools, your website represents you and your brand to prospective clients and well, the universe.
Does it make a great first impression? Is it useful and easy to navigate? Does it reflect your brand value? Or is it causing confusion and frustration to your visitors?
With a nod to Marie Kondo, this fun and creative talk will provide strategies to tidy up, declutter, and freshen up your website. WordPress website designer and strategic communications expert Lisa Petrovich Smith will give you simple, strategic, and sustainable actions to create a powerful website that is both beautiful and useful and that works for your brand.
Lisa will share actionable tips and takeaways to help the audience:
Apply key design principles to make a powerful first impression
Clarify your website’s messaging
Identify immediate practical steps to improve your website’s usefulness.
October 13, 2017 — Now this will be an eye-catching talk. Not only will you understand the value of applying neuromarketing to your website for online success, I will also build upon my successful talk from last year (Verleid het brein), presented at WordCamp NL.
After learning the basic principles of neuromarketing you will get a ‘behind the screen’ of how Neurofied applies neuromarketing to the websites of our impact-driven clients. With concrete examples you can leverage this immediately to improve your online success.
We will distill extensive research and our experience in neuromarketing into practical take-aways that you can apply to your website tomorrow.
October 12, 2017 — Live critiques of attendee-submitted websites on 3 categories:
October 10, 2017 — So you can build a technically wonderful website, but does it appeal to your audience? Does it have finesse?
Who is it designed for: the owner, the designer/developer, or the customer/user? Are forms user-friendly?
This talk will show you the things that make a website more complete, user-friendly, and user-appealing. Topics will include favicons, custom 404 pages, form buttons, footers, colors, SSL certificates, and more.
Intended Audience Type: Beginner and Up (it’s marketing-oriented)
Intended Audience Experience: Any Level
October 6, 2017 — Présentement, la vidéo est le médium le plus tendance en marketing. Il s’agit aussi d’un des types de contenu les plus dispendieux à créer. Dans cette présentation, je vais donner cinq exemples rapides de façons efficaces d’ajouter la vidéo à sa stratégie marketing, peu importe son budget.
September 6, 2017 — Ciprian Gavriliu is a Product Designer, occasional blogger and aspiring writer. He has an broad experience working with important clients worldwide like Inbound.org, HubSpot, Neil Patel and Sujan Patel. Ciprian will share important findings about selecting a good client niche, building a personal brand and working with big clients. Pretty sure there are many of you looking to improve their entrepreneurial skills and in this WordCamp session, you will get some great, to-the-point, advice.
August 26, 2017 — Business owners work hard and pay money to bring visitors to their website. Most businesses are missing out on being able to directly communicate with that well-earned traffic after they have left the website. Email marketing is proven to be effective for lead conversions, however it can be difficult to get someone to join your list. In order to earn new subscribers, you need to add value to your visitor’s lives and trade them something useful in return for their equally valuable email address. We’ll walk through three non-technical pieces of a lead capture set-up that will help to increase the number of people that join your list and gives business owners the chance to further build trust with their visitors and develop those leads into customers.
August 12, 2017 — Hooray! You’ve got your WordPress Website up and running. Now that it looks great, see how you can use it to get more sign ups, contact inquiries and more for your nonprofit or business.
We’ll show you how to connect your WordPress Website with some of the leading customer relationship management (CRM) tools and marketing automation systems, so that you can develop long-term relationships with customers, donors, fans and brand advocates.
August 6, 2017 — Email Marketing is tricky at best but what works very well for most organizations. But sending far too many emails , too few emails, poor messaging can shrink your email list faster than you are building it. This talk will share tips to help you come up with the right strategy for your business.
A skewed understanding of who your customer is can be disastrous – and building a product for someone you don’t really know, even more so. Besides nudging you to do some serious introspection, the other areas this session will cover are – articulating your product offering clearly, getting your sales pitch right, optimizing on your conversion rate.
It doesn’t matter if you are a seasoned marketer or simply thinking of launching your own product, this interactive session, peppered with real-life examples, will give you enough food for thought.
July 23, 2017 — Kat Slump is a rising senior at the University of Nebraska at Omaha where she is pursuing a degree in IT Innovation.
Kat has had experiences in a variety of areas — from development to marketing to design — interning at Interface School, Flywheel and Apple. In her spare time, Kat loves playing with her kitten, Swift, who happens to be named after her favorite programming language. She also has a love for fashion and blogging. You can find Kat on Instagram & Twitter via @katslump.