January 7, 2020 — How do you navigate the new marketing forest? That really we’re all stuck in? We believe to do it by marketing that people love. that type of marketing is called inbound marketing. Exact what is inbound marketing it is publishing the right content in the right place at the right time. publishing the right content in the right place at the right time.
December 27, 2019 — Entre conférence et atelier, je propose de présenter les atouts de WordPress en tant qu’outil de content marketing. Très souvent les organisations sont tributaires de leur service IT et web pour déployer des outils. Or en marketing de contenu, il arrive qu’un projet, d’une durée de 6 mois à 1 an parfois, nécessite un outil CMS souple, efficace, à l’état de l’art des stratégies éditoriales Web : publication, diffusion, partage, amplification, …
Dans un second temps, je présenterai une méthodologie facile, claire et concrète pour mettre en place un projet de content marketing sous WordPress (avec plugins et connecteurs) en étayant les étapes et propositions par des études de cas et des chiffres concrets.
December 27, 2019 — 20代後半から、派遣会社を通じてWebマーケティングの仕事に本格的に携わるようになりました。
December 27, 2019 — “Advertising” and “marketing” may overlap, but marketing doesn’t have to be expensive! Would you like to learn how to market your small business on a small business budget?
In this session, you will learn:
– how to identify your ideal client (target market)
– how to market to them in a way that they will respond to, and
– how to do this effectively for little to no cost
With 20 years of experience, helping small business owners with their marketing and online presence, I am ready to teach you the strategies that actually WORK for small businesses. I will help you discover the clients you WANT to work with, which sounds overly simplistic, but in reality, most small business owners can’t identify their ideal client. I will teach you how to communicate with your ideal prospects in a way that helps them to know, like, and trust you, which encourages them to respond positively to your message. Finally, I will equip you with a list of free and low-cost tools, giving you some tips on how to best use them to reach your target market.
I have been using these tools and strategies with and for my clients for two decades. Not only can you use the knowledge you learn in this session to reach your own target market, but you can also add value to your business by teaching these strategies to your clients. By the end of this session, you will learn the methods that helped me gain more visibility, credibility, and profitability as a small business owner who actually THRIVED during the recession and has kept growing ever since!
December 20, 2019 — Being the CMO (chief marketing officer) of Artbees, I have been in the center of all marketing activities in Jupiter WordPress theme that has formed its 130000 user-base in the last 5 years. I’d like to share my experience of using lean methodology in all the marketing strategies we have employed in Artbees. In this talk I will explain the foundation of Lean methodology, the concept of feedback trio and and how it has inspired lean marketing. In the second chapter I will explain the 8-step model used in lean marketing. In the third chapter I will talk provide 12 lean practices to market a WordPress theme. Following is the questions I will seek to answer in this talk: – What is and what is not marketing? – What is Lean Marketing? – How to use Feedback Trio to evolve a product? – What are 8 critical steps to follow in every Lean marketing campaign? – What is a good metric? – How to do experiment in Lean Marketing? – What to do when a campaign fails? – What is the state of a healthy marketing campaign? – What are the ways to reach virality? – How to exert affiliate program to reach virality? – What is the role of your public image in Lean Marketing? – How to put licensing into use as a growth factor for your theme? – What are Growth Hacking tips for WordPress theme producers?
December 10, 2019 — Ogni giorno sulle pagine dei giornali leggiamo quali sono le ultime trovate che i pubblicitari s’inventano per attirare l’attenzione delle persone. Dai video degli asteroidi contro madri e padri alle invasioni di campo più o meno studiate, come quella avvenuta ultimamente durante la finale di Champions League, lo scopo è sempre lo stesso: tutti abbiamo bisogno di farci ricordare e spesso lo facciamo ricorrendo al passaparola, con la speranza che questo diventi virale.
Anche chi ha un e-commerce o sta sviluppando un prodotto digitale spera di poter sbloccare il virale. In un’ottica di sviluppo prodotto, che cosa significa progettare il virale? E si può davvero pensare alla propagazione virale come il fine ultimo di questa strategia oppure l’obiettivo dovrebbe essere diverso?
Una sessione legata alla progettazione digitale focalizzata sugli aspetti di marketing e sugli utenti perché, nonostante tutta la tecnologia che abbiamo oggi a disposizione, sono ancora loro a dover essere messi al centro.
December 10, 2019 — Come e perché WordPress è la scelta giusta. In questo talk verranno prese in esame quelle professionalità che hanno imparato ad interagire con WordPress venendo da un «mondo» completamente estraneo al web.
November 11, 2019 — In this talk, I’ll address what it means to have a professional online presence and how you can apply classic marketing tactics to your own career growth. I’ll share practical and easy-to-implement tricks to improve your website content and social media activity to attract new prospects, clients, or headhunters and build your gravitas in an increasingly noisy space.
November 3, 2019 — Simon tells his story of becoming a salesperson after 20 years as a designer. Now heading up the Commercial team at Pragmatic, one of Europe’s largest WordPress agencies, he reveals how agencies experiencing rapid growth can win business and retain valuable clients. For agencies and freelancers who want a professional approach to sales with a creative touch, Simon shares practical advice on positioning your business, pitching digital solutions, and creating a unique value proposition, with a sprinkle of sales presentation tips to ensure you stand the best chance of success.
October 25, 2019 — Bernie will talk about how to outreach to customers after a WordPress site is launched. Topics include plugin for marketing and content marketing techniques.