December 18, 2021 — This talk advocates making friends with customers and connecting with the WordPress community, as a key strategy for growth, providing better support, and creating a clearer product roadmap.
November 6, 2021 — Se vendi prodotti o servizi e vuoi vendere fino a dieci volte di più rispetto a quello che stai facendo oggi, l’argomento di questo talk potrebbe interessarti molto.
Ti parlerò di due esperimenti, uno eseguito da due docenti universitari vent’anni fa e l’altro realizzato da me nelle scorse settimane sul nostro e-commerce: entrambi gli esperimenti hanno ottenuto gli stessi risultati, nonostante due decenni di differenza.
Si parla di scelte.
Dovendo selezionare un prodotto o servizio da acquistare, durante il processo di acquisto è meglio:
Avere più scelta, e poter quindi mettere a confronto tante e diverse soluzioni;
O, al contrario, è meglio avere una scelta limitata con poche opzioni disponibili?
November 6, 2021 — Micro azienda, freelance, professionista?
Sviluppiamo insieme un piano editoriale SEO per trovare clienti in target, grazie alle potenzialità di WordPress.
Programma:
about page: autorevolezza e SEO, cosa c’è da sapere
pagine servizi: come creare una landing perfetta, con una call to action chiara e precisa
blog: piano editoriale SEO spiegato facile
portfolio: come utilizzare le esperienze passate per trovare nuovi clienti
editing: consigli pratici su come editare i post e nominare le fotografie
May 29, 2021 — You can build your brand while boosting sales, referrals, and loyalty) by building a community around your products, services, and agency.
This talk shares some of the best practices in building community. It includes information about Facebook groups, social media strategy, community engagement, and the role of a customer success team.
May 28, 2021 — This talks empowers minority-owned businesses for marketing success by sharing information, tool recommendations, and strategies. Part one topics include your passions, business models, and branding. Part two continues with building websites and digital marketing.
May 27, 2021 — This talk shares a product marketing framework that explains how to market your WordPress product: which channels to explore and how to approach the marketing plan.
March 20, 2021 — In this session in Gujarati language, Sumant will briefly touch upon the impoprtance of choosing the right color theme for your website and how it improves traffic. He will also talk about how important client testimonials are, and how to get them from the clients.
January 15, 2021 — This talk provides specific examples of prospect targeting in action. It lead participants through three hands-on activities to identify and create content to appeal to their very sweetest marketing targets.
December 28, 2020 — Trinity es una metodología de marketing cuyo objetivo es el de mejorar la optimización de la conversión en un sitio web. Está muy relacionada tanto con la usabilidad del sitio como con la experiencia de usuario y tiene la particularidad de que evalúa el proceso de conversión de una forma global: arranca en la lista de resultados de Google y finaliza en el checkout o en la página de gracias del formulario de contacto. En esta charla veremos un ejemplo práctico de aplicación de esta metodología. Servirá como guía para que cualquier persona puede analizar de forma crítica el proceso de conversión de su sitio web a partir de las keywords de su negocio.
November 26, 2020 — Ever spend hours on an estimate only to discover that your idea of a “reasonable budget” and theirs were so far of base it’s not even funny? Or worst yet, crickets?
Well, that ends today!
During this talk you’ll learn the 5 Essential Questions you need to be asking on a sales call to not only ensure you don’t waste your time, but that you land the project.
In addition, we will dig into how to create an estimate that converts and how ensure you get new leads & sales well after the website has launched.