January 4, 2019 — Humor is incredibly effective in marketing. With this presentation, a fast one at that, I’m going to give some wicked awesome stats on just HOW effective humor is and WHY it’s important, and WHY it will help convert website visitors to lifelong customers/buyers. LOL’ing not required. It’s OK if you’re a LOTI’er (laugh on the inside…er)

December 31, 2018 — How do you leverage your business blog to work with all the competition in the neighborhood

December 30, 2018 — The WordPress community builds amazingly powerful software to extend the platform with plugins. The developers who contribute plugins to the project should be proud of what they’ve created! The challenge is that often, they’re so close to the code that when they market their plugin, they position it as software for developers, rather than marketing it to the end user. In this session, I’ll give developers a framework for ensuring they market their plugin to their actual user, not to other developers.

December 14, 2018 — How to Make WordPress Your Favorite Marketing Tool

December 2, 2018 — Gal, an online marketing consultant for small businesses from Brisbane, will talk about how a lot of people think that WordPress is so easy to use that anyone can do it, and while true, only up to a point. Most people can get a site going, but it won’t be nearly as good as a site created professionally, with a solid technical foundation (caching, backups, etc), a smooth user experience, tight security, search engine optimisation and more.

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November 30, 2018 — Bilal Shahid is a full stack developer. He is a tutor at Tuts+.

October 11, 2018 — Afin de bien structurer le périmètre d’un projet web et répondre aux besoins d’un client : mettre en place une communication sur mesure à l’aide de guides, guidelines, patterns, règles de marketing et typographiques, établir des flux et process efficaces.

October 4, 2018 — Around 45% of what is classed as UK Business have little to no web presence and even for a large percentage of those who do, they are navigating through a minefield of online tools and platforms, with no direction. I will guide you through a series of steps to help you go and grow online with WordPress as a scalable platform. I will give you top tips on the many other steps that feed into your online presence, from content, to the many forms of marketing, measuring and tracking for success.

September 30, 2018 — In this age of digital marketing, many if not most business owners consider a website a stand-alone destination. Once it is built, they may just assume that visitors will automatically click, text or call if they are interested. In reality, no matter how much traffic you can drive to your website – whether that is through traditional advertising, digital ads or other business development actions – chances are very good that the largest percentage of visitors are genuinely interested, but not quite ready to buy.

Marketing Automation allows you to nurture the relationship over time, to educate, inform, flirt, promote, and stay top of mind as you deepen your relationship.
Marketing Automation allows you to create a ‘stickier’ website, with irresistible downloads, that enable your client to capture a prospect’s contact information.
Marketing Automation’s IP sensing code, can tell you who visited what pages, and later will sync up with contacts after they take action.
When a website is properly designed to utilize Marketing Automation, your client should be able to segment her or his prospects depending on the product or service they are specifically interested in. This enables the business owner to trigger a series of communications just on that topic – which should make these emails more welcome and more relevant to the consumer. Marketing Automation is a powerful tool to offer your WordPress client – not only that, but you can use it for your business too.

July 25, 2018 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

Presentation Slides »