Angela Meeker: Marketing Your Plugin for Users, Not Developers

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December 30, 2018

The WordPress community builds amazingly powerful software to extend the platform with plugins. The developers who contribute plugins to the project should be proud of what they’ve created! The challenge is that often, they’re so close to the code that when they market their plugin, they position it as software for developers, rather than marketing it to the end user. In this session, I’ll give developers a framework for ensuring they market their plugin to their actual user, not to other developers.

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WordCamp US 2018 39


Angela Meeker 1


marketing 180
plugin 96


English 8835

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