Angela Meeker: Marketing Your Plugin for Users, Not Developers

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Published

December 30, 2018

The WordPress community builds amazingly powerful software to extend the platform with plugins. The developers who contribute plugins to the project should be proud of what they’ve created! The challenge is that often, they’re so close to the code that when they market their plugin, they position it as software for developers, rather than marketing it to the end user. In this session, I’ll give developers a framework for ensuring they market their plugin to their actual user, not to other developers.

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Event

WordCamp US 2018 39

Speakers

Angela Meeker 1

Tags

marketing 154
plugin 87

Language

English 7834

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